LLYC, a global leader in corporate affairs and marketing consulting, has announced a strategic shift for its U.S. operations, aiming to maximize its impact and growth potential in the world’s largest market. The firm has implemented a new corporate structure, consolidating its U.S. operations to enhance resource efficiency, amplify its portfolio of solutions, and unlock new opportunities. This move signifies a significant step forward for LLYC in the United States, building upon the acquisition of Lambert Global, which established the U.S. as the firm’s second-largest market.
Leading this new chapter is Jeff Lambert, founder of Lambert Global, who assumes the role of U.S. Executive Chairman. He brings over 30 years of experience, having led Lambert Global through 25 years of consistent growth, making it Michigan’s largest PR firm and a top 10 national player in investor relations. Joining him is Mike Houston, former President of Lambert by LLYC, who takes on the position of U.S. CEO. Mr. Houston, who boasts a career spanning nearly two decades at the firm, will oversee the firm’s U.S. operations, financial performance, and strategic direction, ensuring sustainable and impactful growth. He brings a well-rounded skillset encompassing strategic leadership, marketing, product development, and finance, having previously held leadership roles at Amedica Corporation and Ancestry.
This strategic restructuring creates a powerful synergy within the U.S. team, combining the global strength of LLYC with local expertise. This seamless blend is designed to drive innovation, amplify the firm’s capabilities, and ultimately, deliver even greater value to clients. The new U.S. Executive Committee, led by Lambert and Houston, is comprised of seasoned professionals, including Federico Isuani, Don Hunt, Yndira Marin, Michelle Olson, Mauricio Payan, Kim Hoyle, and Gloria Raines, who will play a key role in shaping the future of LLYC’s U.S. presence.
Alejandro Romero, LLYC Partner and Global CEO, expressed confidence in this new structure: “In line with our strategic plan, this new structure will enable us to expand our presence in the U.S. and solidify our position as a key player in the world’s largest market. This new corporate framework empowers our U.S. team to seize new opportunities and drive continued growth across the region.”
The new leadership team will guide a team of over 100 professionals across the U.S., leveraging their expertise and creativity to deliver a wide range of products and services. This comprehensive approach aims to enhance and protect the value of clients’ businesses, transforming every day into an opportunity for brand growth.
“Today marks an exciting new chapter for our agency as we continue our expansion in the U.S. market,” stated Jeff Lambert, LLYC U.S. Executive Chairman. “By establishing this dynamic leadership team, we’re confident that our growth in the U.S. will be both impactful and sustainable, and organic and acquisitive, while staying true to our commitment to excellence in corporate affairs and marketing.”
“This consolidated structure unlocks the full potential of our teams,” emphasized Mike Houston, LLYC U.S. CEO. “By harnessing LLYC’s global strength and applying it to the U.S. market, we’re creating a powerful synergy that drives innovation and sets the stage for exceptional growth. This seamless blend of global vision and local expertise positions us to deliver even greater value to our clients while expanding our footprint on the world stage.”
LLYC, established in 1995, is a global firm with a presence in the United States, Argentina, Brazil, Belgium, Colombia, Chile, the Dominican Republic, Ecuador, Mexico, Panama, Peru, Portugal, and Spain. The firm’s commitment to creativity, influence, and innovation has positioned it as one of the top 40 largest communications companies worldwide. LLYC’s 2023 operating revenues surpassed 83.1 million euros, underscoring its strong financial performance and continued growth trajectory. This leadership shift signals a renewed focus on the U.S. market, positioning LLYC to capitalize on its existing strengths and achieve even greater success in the future.
