L’Occitane, a brand founded in 1976 by a craftsman in Provence, France, has long been committed to preserving traditional techniques through collaboration with skilled artisans. As part of their CSR initiatives, they have previously partnered with NPO Urshinext to support the transmission of Japanese lacquerware techniques. Now, L’Occitane has embarked on a new collaboration with Wajimaya Zenjin, a renowned lacquerware maker in Noto, Japan, with a history spanning over 200 years.
Despite the significant damage Wajimaya Zenjin suffered during the recent Noto Peninsula earthquake, they have meticulously curated a special design for L’Occitane’s popular Osmanthus fragrance series. The collection includes an Eau de Toilette, Hand Cream, and a debut Nail Oil, all enveloped in the captivating scent of Osmanthus, also known as sweet olive.
The limited-edition design beautifully captures the ethereal charm of Osmanthus blossoms under the moonlit night, showcasing the intricate art of Wajimaya Zenjin’s maki-e technique. The design features a rich black background, reminiscent of lacquer, accented with a vibrant crimson inspired by Wajima lacquer.
In addition to the individual items, L’Occitane is offering a limited-edition ‘Osmanthus Premium Kit’ containing a special design cup and Eau de Toilette. Only 30 kits are available, and a portion of the proceeds will be donated towards the reconstruction of Wajimaya Zenjin’s workshop and building, contributing to the Noto Peninsula’s recovery efforts.
By purchasing this limited-edition collection, you can contribute to the Noto Peninsula’s rebuilding while indulging in the exquisite fragrance and craftsmanship of L’Occitane and Wajimaya Zenjin. It’s a unique opportunity to support a worthy cause and experience the beautiful fusion of French elegance and traditional Japanese artistry.
