L’Oréal Paris, the iconic brand that has redefined beauty, recently showcased its latest collection in a spectacular fashion show held at the historic Paris Opera House. The event seamlessly blended fashion, art, and a powerful message of empowerment, solidifying the brand’s commitment to democratizing beauty for everyone. The star-studded cast included Belinda, Renata Notni, and Samadhi Zendejas, three Latina actresses who not only embody glamour but also represent the essence of diversity. L’Oréal Paris has built a legacy based on its dedication to inclusivity, reminding us year after year that true strength lies in self-love. Their famous tagline, “Because you’re worth it,” has inspired millions of women around the world to embrace confidence, and this runway show was a vibrant celebration of that message in its purest form.
With 3,000 guests in attendance, the event shattered traditional high-fashion barriers, inviting everyone to be part of a spectacle that transcended lights and flashes. It carried a clear message: every woman has the right to shine. Belinda, Renata Notni, and Samadhi Zendejas, brand ambassadors and symbols of audacity, graced the runway with their unique essence, reflecting the spirit of authenticity that L’Oréal Paris has promoted globally. Each of them, with their distinct style and charisma, demonstrated that beauty is not confined to rigid standards but rather an expression of what each woman brings to the world.
This event wasn’t limited to Latina stars. International icons like Kendall Jenner, Eva Longoria, and Viola Davis also graced the stage, reminding us why they are women who, through their careers and accomplishments, continue to redefine what it means to be beautiful. Vogue Mexico and Latin America had the opportunity to speak with these remarkable women, and their words revealed a power that goes beyond outward appearances.
Kendall Jenner, who closed the show in a Mugler creation, shared an intimate moment of reflection on her practice of self-love. “I think affirmations and talking to yourself are extremely important for self-love. Reminding yourself of your worth,” she said. The supermodel, who has worked with L’Oréal for several years, is a testament to how the brand has elevated inner beauty as much as outer beauty.
Eva Longoria, reflected on what Latina beauty means to her. “I think makeup, hair care, and presenting yourself in a beautiful way is all about self-esteem. Latinas, I feel, always get dolled up for themselves, more than for others, and I think that truly defines Latina beauty.” Her experience as an advocate for women’s rights has been a source of inspiration for many, and her presence during the show did not go unnoticed.
Viola Davis, always powerful and authentic, offered a profound reflection on inner beauty. “I could say it again. If you don’t feel beautiful, you won’t believe you can be. Beauty is internal. It’s about your value and your worth. It’s embracing exactly how God made you, the imperfections, the perfections, the joy, the mess. That’s beautiful.” Her words resonated with the show’s theme, which not only celebrated femininity but also the resilience and confidence that every woman carries within.
This year’s show was divided into six acts, each representing a facet of female strength. From confidence to grace, and resilience, each act was a declaration that beauty is a vehicle for empowerment. Val Garland, L’Oréal’s Global Makeup Director, and Stéphane Lancien, hair guru, created trend-setting looks for the season, inspiring guests to experiment with their appearance while reminding them that there are no limits when it comes to expressing who we are.
Cindy Bruna, opening the show in a custom Mugler look, was a vision of power, while Kendall Jenner, closing the show, reaffirmed why she remains one of the most influential figures in fashion. The collaborations with emerging designers like Germanier, Juana Martín, and Avellano were a reminder that L’Oréal Paris is at the forefront of beauty and fashion, supporting young talents and offering a global platform for their creations.
This fashion show transformed into a celebration of empowerment, inclusivity, and beauty in all its forms. L’Oréal Paris, once again, reminded us that with every step we take, we are more than beautiful.
