Late last year, Pharrell Williams showcased his Louis Vuitton Men’s Pre-Fall 2024 collection in Hong Kong, the creative director’s second show for the French fashion house. The collection draws inspiration from Hong Kong’s eclectic cityscape and its iconic harbor skyline. The official campaign, shot in Hong Kong, embodies the nautical theme infused throughout the collection, which focuses on the concept of the ‘dandy mariner.’ Contemporary sailor hats are paired with seafaring-inspired uniforms, featuring the signature ‘tar flap’ incorporated into suits, blazers, and varsity-style jackets. From bow to stern, the sailing motif is evident, with pinstripes and relaxed tailoring taking center stage. Pleated trousers and collared jackets are paired with reimagined versions of Louis Vuitton’s iconic accessories, such as the Keepall bag. The maritime theme is further emphasized by the sea blue tones, aligning with the house’s ‘Art of Travel’ ethos. The first drop of the Men’s Pre-Fall 2024 collection debuted in Hong Kong and will be officially launched worldwide on April 25th.
Louis Vuitton Men’s Pre-Fall 2024 Collection Unveils Nautical Campaign Shot in Hong Kong
