Louis Vuitton has kicked off its Resort activations with a splash, initiating a unique collaboration with Galaxy MacauTM, the renowned luxury resort destination. The partnership includes a distinctive pop-in and an expansive poolside takeover starting from May 23, 2024. Situated in Macau, a city rich with a blend of Chinese and Portuguese heritage, the locale is a magnet for tourists seeking an eclectic mix of entertainment, luxury, and cultural experiences.
This season, Louis Vuitton is extending its LV By The Pool collection to include a new venue, the Banyan Tree Macau, transforming it into a vibrant urban retreat. The pool area has been revamped with a lively coral theme, featuring a Louis Vuitton branded pool floor and an LED arch decorated in a tile pattern inspired by the Monogram design. The theme encompasses everything within the space, from sun beds and umbrellas to cabanas, even including a whimsically animated ice-cream bicycle stand, all designed to immerse visitors in the essence of coastal living and travel with Louis Vuitton.
The event also celebrates the exclusive early release of the LV By The Pool 2024 women’s collection at the Galaxy Promenade store, alongside the debut of the Pre-fall 2024 drop 2 men’s collection. The pop-in exudes a serene beachside summer ambiance with its use of neutral tones and beach-inspired decor. A standout feature is a large installation shaped from various seashells in the iconic Monogram and Damier patterns, set against a beige backdrop, displaying the latest men’s and women’s collections.
As the Maison transitions into vacation mode, it offers both classic and novel pieces perfect for destination wear. The range includes apparel suitable for the beach and city life, alongside Louis Vuitton’s diverse offerings in ready-to-wear, leather goods, silk, footwear, eyewear, jewelry, and other accessories. Notably, the Galaxy Promenade store exclusively features the luxurious LVacation Tote and bucket bag, crafted from soft, certified organic terrycloth and adorned with a woven Monogram design, ideal for beach enthusiasts.
In a tribute to the nautical world and Louis Vuitton’s storied travel heritage, the Men’s Pre-fall drop 2 collection embraces a maritime vibe. It incorporates surfing motifs and tropical floral prints, celebrating a versatile wardrobe that traverses global shores. Unique items like the Rush Bumbag and Pocket Organizer, adorned with a surfing-themed Monogram canvas, are available exclusively at the Galaxy Promenade store, enhancing the collection’s visual impact.
