Louis Vuitton, a name synonymous with luxury, has taken its iconic Damier checkerboard pattern – a motif born in 1888 – and transformed it into a breathtaking collection of fine jewellery. Led by the visionary Francesca Amfitheatrof, the maison’s artistic director for watches and jewellery, Le Damier de Louis Vuitton is a testament to modern luxury.
This 12-piece collection, featuring rings, necklaces, bracelets, and earrings, reimagines the instantly recognizable geometric pattern in precious metals and stones. As Amfitheatrof eloquently puts it, “Le Damier de Louis Vuitton embodies what modern jewellery should be.”
A defining moment in jewellery history inspired Amfitheatrof’s approach. In 1978, tennis player Chris Evert’s single-line diamond bracelet flew off her wrist during the US Open, halting the match until the jewellery was found. This pivotal moment gave birth to the now iconic “tennis bracelet.”
Recognized for her groundbreaking approach to fine jewellery, Amfitheatrof wanted to redefine this timeless piece. She explains, “I wanted to reimagine the movement of the classic tennis bracelet and create modern, continuous pieces that are fluid with the skin.” And thus, the Le Damier tennis bracelet was born.
This exquisite piece is a masterclass in everyday luxury, featuring two dazzling rows of diamonds set in both yellow and white gold. While its exquisite craftsmanship is undeniable, the true wow factor lies in its fluid, almost liquid suppleness – a quality not typically associated with metal. The bracelet is designed to mold perfectly around the wrist, like a second skin. It’s the tennis bracelet, yes, but with a fresh, modern twist.
Amfitheatrof emphasizes, “We have taken this dainty classic piece and turned it into an ‘always in motion, always on your wrist’ modern, everyday, genderless, ageless piece of jewellery with an edge. These are pieces that you never want to take off. Even when you’re naked!”
This 24/7 ethos extends throughout the entire Damier collection, from the continuous design to the way the pieces are meant to be worn. The rings, highly polished pieces destined to become coveted eternity bands, come in two distinct styles: one with two rows of diamonds, the other with a more graphic four-row design. The single round pendant, also adorned with diamonds, is set on a delicate yellow gold chain. And the earrings, seemingly simple yellow gold hoops, are embellished with diamonds in a style that references the fashion house’s signature geometry.
Amfitheatrof clarifies, “While it’s a diamond collection, it’s not just about the stones. It is really about the pattern they create.” She envisions Louis Vuitton, if alive today, being incredibly proud of how his 1888 creation has been transformed into gold and diamond jewellery. The continuity of the maison’s Damier pattern is now on your skin. It is a modern classic for today that can stay with you forever.
But despite its heirloom potential, the collection’s sartorial approach is meant to be playful and inclusive. Amfitheatrof emphasizes, “These pieces are sensual but casual. And they are for everyone.”
When it comes to styling, Amfitheatrof’s approach is simple and chic. She advises, “Stack, stack, stack! I love the bracelets. They are so slinky and sensual and feel great on your skin, so they are great for stacking and mixing the different coloured golds and different sizes.”
This contemporary, inclusive take on fine jewellery breathes fresh air into a world often bound by tradition. Amfitheatrof beautifully captures the essence of Le Damier de Louis Vuitton, stating, “It’s a modern collection, yes, but it’s designed to last forever.”
