Louisiana, a southeastern US state known for its vibrant culture and rich history, is taking a bold step to attract a new wave of travelers: Indians. With India now ranking among Louisiana’s top five tourism source markets, the state launched its inaugural tourism mission in the country, aiming to tap into the growing potential of Indian travelers.
The mission, which kicked off in Mumbai, was led by Lieutenant Governor Billy Nungesser and included key figures like Doug Bourgeois, Assistant Secretary of the Department of Culture, Recreation & Tourism, and Sheema Vohra, Managing Director of Sartha Global Marketing LLP. This mission signifies Louisiana’s commitment to attracting international visitors and boosting its already thriving tourism industry.
Louisiana’s unique blend of cultural experiences, music, and culinary delights is proving to be a major draw for Indian tourists. The state, known as the birthplace of jazz, cocktails, and Tabasco, offers a rich tapestry of attractions, including historical landmarks, scenic landscapes, and a vibrant food scene.
The state’s tourism officials are focusing on promoting leisure travel, with an emphasis on road trips, outdoor adventures, and a renewed focus on food tourism. Recognizing the growing interest of younger Indian travelers in international experiences, Louisiana aims to offer a diverse range of experiences that cater to a wide audience.
In 2023, Louisiana welcomed a record 45 million visitors, with international travelers contributing to a 15% increase over 2019 figures. This mission to India is a strategic step in Louisiana’s ongoing efforts to engage with international travelers, with plans to train travel trade professionals and further explore ways to connect with this emerging market.
