Collinson, a global leader in airport experiences, loyalty solutions, and customer engagement services, has announced an expanded partnership with Singapore Airlines (SIA). This enhanced collaboration grants businesses enrolled in SIA’s HighFlyer program access to LoungeKey Pass, a digital voucher that provides seamless access to airport lounges and premium travel experiences without the need for registration, physical cards, or memberships.
SIA’s HighFlyer program offers businesses discounted airfares and HighFlyer points for employee travel, which can be redeemed for future travel or rewards. Through this partnership, businesses across all four tiers of SIA’s HighFlyer program can redeem a LoungeKey Pass for every 8,000 HighFlyer points accumulated in the company account. Additionally, new businesses joining the HighFlyer program can earn a pass as a milestone reward upon reaching a certain level of net flown expenditure.
These passes can then be allocated to individual employees via their HighFlyer account for use during their upcoming trips. As per Collinson’s 2023 Asia Pacific consumer insights report, there’s a growing demand among consumers for travel-related rewards that enhance their travel experiences. By offering LoungeKey Pass through SIA’s HighFlyer program, businesses can tap into this trend to bolster their corporate wellness initiatives and foster deeper employee engagement.
“Global business travel spend is expected to surpass 2019 levels this year, resulting in many employees taking to the skies on behalf of their organizations. Our research has shown that consumers today place a high value on travel-related benefits and rewards. In turn, providing access to airport lounges and travel experiences as part of a wider corporate travel proposition is an ideal way to support the well-being of business travelers; helping them to feel supported and valued by their employer while on the road,” said Todd Handcock, Global Chief Commercial Officer and Asia Pacific President, Collinson International.
“We are delighted to be expanding our partnership with Singapore Airlines and look forward to welcoming businesses under the SIA HighFlyer program, and their employees, to our expansive and diverse LoungeKey Pass network of airport lounges and travel experiences globally.”
Crafted for adaptability, the LoungeKey Pass empowers businesses within the SIA HighFlyer program to unlock entry to more than 1,500 airport lounges and diverse travel opportunities across 700 airports spanning 145 countries. These offerings encompass a range of experiences from spa and sleep pods to gaming and dining amenities.
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