Lululemon, the high-performance athletic wear brand based in Vancouver, Canada, has unveiled its new campaign, ‘Together We Grow,’ with a star-studded lineup of ambassadors. Joining forces with Lululemon are actor Park Seo Jun, ‘Physical 100’ Season 2 champion Amotti, and KAAIAA founder Leah Simmons. The campaign’s mission is to empower everyone through movement and community, making all challenges more enjoyable.
Lululemon aims to energize communities in Asia, Australia, and New Zealand through its brand ambassadors, global community initiatives, and the #togetherwegrow Challenge, encouraging individuals to embrace an active lifestyle.
Park Seo Jun, renowned for his captivating roles in dramas, has garnered widespread praise for his dedication to running, calisthenics, and weightlifting, mirroring his on-screen success. However, joining this campaign and becoming a Lululemon ambassador marks a new endeavor beyond the screen.
“In the Korean entertainment industry and today’s idol culture, there is immeasurable pressure and great expectations,” Park Seo Jun reflects. Drawing upon his own challenging experiences and struggles, he continues, “With Lululemon, I want to encourage people to keep moving their bodies, stay connected with others, and find their own healthy way of life.”
The campaign also sheds light on men’s mental health. Park Seo Jun shares his hopes, stating, “I want to develop a culture where it is natural to talk openly about one’s feelings and express emotions.”
In conjunction with the campaign, Lululemon is launching the #togetherwegrow Challenge. From September 12th (Thursday) to October 13th (Sunday), Lululemon ambassadors, stores, and partner studios will lead communities in Asia, Australia, and New Zealand in achieving a collective goal of “1 million minutes of movement.” Upon reaching the target, Lululemon will provide sweat sessions equivalent to 1 million minutes to local communities.
For further details about the campaign, visit the official Lululemon website.
