The world of beauty is evolving, and these luxury boutiques are leading the way. They are more than just places to buy products; they are destinations that offer immersive sensory experiences that blend design, technology, and personalized services.
Atelier Beauté Chanel, New York City
Located in the heart of SoHo, the Atelier Beauté Chanel is a haven for beauty enthusiasts. Beyond offering a wide range of products to test, the store provides exclusive workshops and experiences. One highlight is the fragrance garden, where you can create a personalized perfume by blending your three favorite scents in a unique maison bottle. Address: 120 Wooster Street, 2nd floor, New York, NY.
Glossier, New York City
The re-opened Glossier store in SoHo pays homage to the New York City subway system, with interiors mimicking the experience of navigating the city. The space is divided into different zones, allowing visitors to test products – from makeup to bath items – and rinse at dedicated sinks. Stepping away from the millennial pink aesthetic, the architecture focuses on nude and red tones, creating a welcoming ambiance. Address: 72 Spring St, New York, NY 10012.
Violet Grey, Los Angeles
Violet Grey feels more like a luxurious apartment than a beauty store. Curating a collection of niche labels and high-tech skincare, the boutique brings together brands like Ouai, Shu Uemura, and Dr. Barbara Sturm. The space is brimming with references to the Golden Age of Hollywood, featuring original sketches by costume designer Edith Head, Dean Martin’s director’s chair, and beauty recipes that once belonged to Marilyn Monroe. Address: 8452 Melrose Pl, Los Angeles, CA 90069.
Fueguia 1833, Buenos Aires
Founded in 2010 by Julian Bedel, Fueguia 1833 is deeply rooted in South American culture. The brand crafts unique fragrances in small batches of 400 bottles, using the finest natural ingredients available and those typical of the South American region. The boutique in Buenos Aires functions as a true perfume laboratory, where scents are organized by olfactory families, creating a unique sensory experience. Address: Av. Alvear 1680, Recoleta, Buenos Aires, Argentina.
Aesop, London
Designed by Norwegian architect Snøhetta, the Aesop flagship in London perfectly embodies the brand’s minimalist aesthetic. The space blends contemporary design with an experience that evokes all of the visitor’s senses. You can experience firsthand the brand’s aromas and textures, particularly celebrated for their perfumes and bath products. Address: 22-24 Duke of York Square, London, England.
L’Occitane & Pierre Hermé, Paris
Born from a collaboration between the perfumery L’Occitane and pastry chef Pierre Hermé, the 86 Champs boutique in Paris brings together the best of both worlds. In addition to interactive olfactory installations, the location features a dessert bar and a coffee station. The vibrant decor, designed by Laura Gonzalez, draws inspiration from Art Deco. Address: 86 Avenue des Champs-Élysées, 75008 Paris, France.
Colorful Black, Paris
Founded by Anne-Marie Mendy in 2009, Colorful Black in Paris is a blend of beauty salon and boutique specializing in black skin and hair. The curated selection includes brands from the USA and France, such as Les Secrets de Loly and Kalia Nature. The store’s team of specialists also offers tutorials on how to use each item. Address: 7 rue Poissonnière, 75002 Paris, France.
Oh My Cream!, Paris
Oh My Cream! is the go-to destination for anyone who values a clean beauty routine. In addition to a selection of cult brands and established skincare names like Violette_Fr, Herbivore, and Tata Harper, the Parisian flagships follow a holistic concept that includes technological skin treatments and a proprietary line of products. Address: 51 Rue de Saintonge, Paris, France.
Buly 1803, Hong Kong
The Buly 1803 boutique in Hong Kong is a branch of the iconic Parisian pharmacy founded by Jean-Vincent Bully in 1803. The store, designed to recreate the historical look of 19th-century apothecaries, features eye-catching packaging and exclusive fragrances. Address: 20 Wyndham St, Central, Hong Kong.
Le Labo, Tokyo
The newly opened Le Labo boutique in Tokyo maintains the minimalist and industrial aesthetic the brand is known for, but with a Japanese touch. The inspiration comes from the Japanese philosophy of wabi-sabi, which values beauty in imperfection. In the space, visitors can explore the brand’s artisanal perfumes and receive personalized service. Address: 17-6 Sarugakucho, Daikanyama, Shibuya-ku, Tokyo, Japan.
