Prepare to experience luxury redefined. Global hotelier Sam Nazarian and business strategist Tony Robbins have joined forces to launch The Estate, a groundbreaking platform that promises to revolutionize the luxury hospitality and residential landscape. The Estate’s vision goes beyond opulent accommodations; it aims to integrate preventative medicine, AI, and longevity-focused services to create a truly transformative experience for its guests.
Developed in collaboration with global music icon Marc Anthony and international strategist Richard Attias, The Estate will lead the luxury hotel market by offering state-of-the-art wellness and longevity centers. These centers will partner with Fountain Life, a global leader in disease detection, prevention, and reversal, to provide personalized health solutions.
The Estate is poised to become the world’s largest ecosystem of longevity-focused resorts and residences, with an ambitious plan to open 15 hotels and residences and 10 urban preventative medicine centers globally by 2030. The first four luxury hotel and residential locations are scheduled to launch in 2026 in St. Kitts, the UK, Trento (Northern Italy), and Montreux (Switzerland). Miami and the Gulf Cooperation Council (GCC) region will follow with additional locations.
The first preventative medicine center will open in Los Angeles at Century Plaza in 2025, featuring the latest in longevity treatments and preventative care. In select urban locations, The Estate will partner with Clinique La Prairie, a renowned leader in longevity for over 90 years. Through the ‘Longevity Hub by Clinique La Prairie,’ The Estate will offer premier holistic treatments alongside Clinique La Prairie’s iconic Longevity Supplements®.
Sam Nazarian, founder of sbe and creator of global lifestyle hospitality brands, is spearheading this innovative project. He is known for his disruptive approach to the hospitality industry, having launched SLS Hotels in 2006. Nazarian explains, “In 2006, I launched SLS Hotels, a disruptive brand in the lifestyle industry. Today, luxury is about longevity, and we are leading with that vision in mind. The Estate is about changing lives—not just through luxury accommodations but by integrating personalized health and wellness services.”
Tony Robbins, renowned business strategist and motivational speaker, shares Nazarian’s enthusiasm: “Preventative medicine has transformed my life, and I am thrilled to bring this concept to the world through The Estate. We are redefining luxury by blending five-star hospitality with cutting-edge health and wellness services.”
Marc Anthony and Richard Attias, key collaborators on the project, echo these sentiments. Anthony states, “The Estate is a transformative project, and I am honored to work alongside Sam and Tony in bringing this vision to life.”
The Estate’s commitment to health and wellness extends beyond luxurious facilities. Guests will have access to a comprehensive range of services, including multi-modal diagnostics like full-body MRIs, genome sequencing, and advanced blood tests, all designed to detect health risks early and optimize long-term well-being.
Dr. Bill Kapp, CEO of Fountain Life, highlights the groundbreaking nature of the collaboration: “Our collaboration with Sam Nazarian and sbe will allow us to bring Fountain Life’s leading diagnostic and therapeutic solutions to incredible locations worldwide.”
In addition to its focus on health, The Estate will feature world-class culinary experiences curated by sbe’s Disruptive Restaurant Group. Renowned Michelin-starred chefs, including Chef Katsuya Uechi, Chef Dani Garcia, Chef Masaharu Morimoto, and Chef Fabio Trabocchi, will contribute to creating unforgettable dining experiences. Thoughtfully curated sports and fitness regimes will complement the Estate’s wellness programs, ensuring a holistic approach to well-being.
By 2030, The Estate will have established a global network of luxury hotels and residences, offering unparalleled health and wellness experiences. With a commitment to preventative medicine and longevity, The Estate will redefine what it means to live well, empowering individuals to lead healthier, longer, and more vibrant lives.
