The Macao Government Tourism Office (MGTO) successfully hosted the ‘Experience Macao’ roadshow in Bangkok, Thailand, from June 14 to 16. This event, following the theme ‘Experience Macao, Ma Ma Macao,’ which translates to a heartfelt invitation in Thai, aimed to showcase the diverse tourism offerings of Macao to the Thai market. Building on the success of last year’s ‘Experience Macao, Unlimited’ Mega Roadshow, this year’s event incorporated interactive game zones, performances, and a wide array of Macao tourism products.
The roadshow featured themed booths managed by the Economic Development Bureau of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin and six integrated resort enterprises from Macao. These booths showcased their tourism facilities and highlighted new elements. Visitors enjoyed special travel offers, including discounted air tickets from Air Macau, Thai AirAsia, Thai Lion Air, and Greater Bay Airlines, and special hotel deals. The roadshow recorded impressive sales, with over 864 hotel and air ticket products sold, totaling over 6.30 million Thai Baht (approximately 1.38 million patacas). Local residents had the opportunity to purchase these offers on-site, while Thai residents can redeem electronic coupons obtained during the event for discounted air tickets and packages to Macao.
In conjunction with the roadshow, MGTO hosted the ‘Macao Tourism + MICE Product Updates Seminar & Travel Mart Bangkok 2024’, bringing together 150 industry participants for discussions on partnership opportunities. This seminar proved crucial in attracting potential leisure and MICE travelers from Thailand.
The MGTO implemented a comprehensive promotional campaign to amplify the roadshow’s impact. This campaign included outdoor advertisements, promotional videos on TikTok, an online dance challenge contest, and a flash dance show in a shopping mall. Media coverage and interviews were also arranged, ensuring extensive feature coverage of Macao’s new travel trends by various Thailand media outlets.
The roadshow also featured performances by Thai popstars Tay (Tawan Vihokratana) and New (Thitipoom Techaapaikhun), and travel bloggers Wanchai and Asapapailong. Singer-songwriter Tor Saksit and his mother also shared their travel experiences in Macao. Popular Thai TikTok influencers and lifestyle Facebook pages were invited to post about their experiences, further boosting the event’s promotional reach.
The Bangkok event marks MGTO’s fifth overseas roadshow of the year, following successful promotions in Tokyo, Singapore, Jakarta, and Seoul. An upcoming roadshow in Kuala Lumpur will continue to showcase Macao’s ‘tourism +’ offerings. MGTO remains committed to participating in major regional and international travel fairs to elevate Macao’s profile as a premier travel destination.
