## Madhya Pradesh Launches ‘Hridayam MP’ to Boost Wellness Tourism
Madhya Pradesh has taken a significant step towards establishing itself as a leading wellness tourism destination with the launch of ‘Hridayam MP’. This ambitious initiative aims to create a robust ecosystem that seamlessly integrates tourism, wellness, and medical value tourism. The launch event, held at the Kushabhau Thackeray International Auditorium, witnessed the unveiling of the ‘Hridayam MP’ logo and a comprehensive conference on Wellness and Medical Value Tourism, co-organized by MP Tourism and FICCI.
The event brought together key stakeholders from various sectors – including AYUSH practitioners, medical students, hoteliers, travel agents, and government officials – to discuss the immense potential of the wellness tourism industry in Madhya Pradesh. The initiative envisions establishing Yoga, Ayurveda, Naturopathy, and Meditation centers at prominent tourist locations across the state, offering visitors a unique and holistic experience.
A Holistic Approach to Wellness
The ‘Hridayam MP’ initiative goes beyond just promoting traditional Indian healing practices. It leverages the state’s abundant natural resources – forests, mountains, and water bodies – to create serene and rejuvenating environments conducive to physical and mental well-being. The government is committed to supporting this initiative with incentives, land banks, and supportive policies to ensure its success.
Industry Leaders Speak
The conference provided a platform for prominent industry figures to share their insights on the burgeoning wellness and medical tourism sector in Madhya Pradesh. Arvind Swaroopami highlighted the growing interest in Ayurveda following the COVID-19 pandemic, emphasizing India’s rich heritage in ancient medicine. Manish Rajoria highlighted the state’s appeal to international medical tourists, citing affordable treatments and improved air connectivity.
Sanjeev Kurup commended Madhya Pradesh’s progress in medical value tourism, while Ajay Goenka emphasized the state’s competitive edge in specific medical procedures. These insights paint a promising picture for the future of wellness tourism in Madhya Pradesh.
The Future of Wellness Tourism
The conference featured two insightful panel discussions that explored the evolving landscape of wellness tourism. The first session delved into integrated health approaches, examining the role of AYUSH food concepts and digital advancements in enhancing wellness experiences. The second panel focused on the future of wellness tourism, exploring the use of AI, telemedicine, and sustainable practices to further strengthen Madhya Pradesh’s position as a leading wellness destination.
A Comprehensive Initiative
‘Hridayam MP’ is more than just a slogan; it’s a strategic initiative that aims to position Madhya Pradesh as a global hub for wellness tourism. The government’s commitment to developing this sector, combined with the enthusiasm of industry stakeholders, suggests a bright future for wellness tourism in Madhya Pradesh. By fostering an integrated ecosystem that caters to diverse wellness needs, the state is poised to attract a growing number of visitors seeking holistic wellness experiences.
