On August 10, 2024, the Madhya Pradesh Tourism Board, in collaboration with Percept Profile and Percept ICE, hosted a highly successful Roadshow at the Courtyard by Marriott in Ahmedabad. The event, which attracted over 150 industry leaders from the Travel, Tourism, and related sectors, aimed to position Madhya Pradesh as a leading destination for balanced and sustainable tourism.
The Roadshow was meticulously designed to showcase the state’s diverse attractions and its potential for socio-economic growth. It highlighted Madhya Pradesh’s unique offerings, targeting both international and domestic markets, and emphasizing its capacity for development as a premier tourism destination.
Percept Profile and Percept ICE managed all aspects of the Roadshow, from conceptual design to on-site execution. The event featured a sophisticated set and stage design, alongside custom elements that showcased Madhya Pradesh’s diverse destinations and their appeal to a wide audience of travel professionals.
The success of the Roadshow was evident in the establishment of valuable new connections between Madhya Pradesh Tourism Board officials and key players in the travel industry. Engaging discussions with local stakeholders in Ahmedabad explored emerging opportunities, trends, and destinations. These interactions laid the groundwork for future collaborations and boosted the prospects for tourism growth in the “Heart of Incredible India.”
The event was a triumph, effectively promoting Madhya Pradesh’s tourism potential and fostering new partnerships. The impactful presentation and strategic engagement efforts have established a solid foundation for the state’s future in the global tourism landscape.
