## Madrid to Host 3rd World Sports Tourism Congress: Exploring Sustainable Growth and Future Trends
Madrid is set to become the global hub for sports tourism innovation as it hosts the 3rd World Sports Tourism Congress on November 28-29, 2024. This prestigious event, organized jointly by UN Tourism and the Government of the Region of Madrid, will bring together high-level stakeholders from the sports and tourism sectors to explore the latest trends and opportunities in this dynamic industry.
The Congress, themed “Tourism and Sport Creating a Lasting Legacy for Destinations,” will focus on key topics crucial for the future of sports tourism. Attendees will delve into the role of sports tourism in government policies, fostering partnerships between public entities and sports organizations, and developing long-term strategies for this burgeoning sector.
Beyond the Economic Impact:
While the economic impact of sports tourism is undeniable, reaching an estimated $609 billion in 2023 and projected to grow at an impressive 16% CAGR until 2030, the Congress will go beyond financial considerations. Discussions will encompass current trends in sponsorship, community engagement, and the integration of innovative technologies like Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI).
Sustainability at the Forefront:
The Congress will emphasize the alignment of tourism and sports with the UN’s Sustainable Development Goals (SDGs) and explore sustainable strategies, including Environmental, Social, and Governance (ESG) integration. This focus reflects the growing awareness of the need to balance economic growth with environmental protection and social responsibility in the tourism industry.
A Platform for Collaboration and Innovation:
The World Sports Tourism Congress will serve as a platform for meaningful dialogue and collaboration among industry leaders. With the increasing popularity of major sporting events, the Congress provides a crucial forum for sharing best practices, fostering innovation, and building partnerships that can create a lasting legacy for destinations around the globe.
This event is a must-attend for anyone involved in the sports and tourism industries, from government officials and sports organizations to event organizers, technology providers, and tourism professionals. The Congress offers a unique opportunity to learn from industry experts, network with peers, and shape the future of sports tourism.
