## Magnolia Bakery and incredibles Expand Partnership, Bringing THC-Infused Treats to New York
New York City’s beloved Magnolia Bakery is bringing its iconic flavors to the cannabis world, expanding its partnership with incredibles, a cannabis edibles brand from Green Thumb Industries Inc. (GTBIF). Starting this week, you can find incredibles x Magnolia Bakery THC-infused bars featuring the bakery’s most famous flavors, like banana pudding and red velvet, combined with incredibles’ award-winning chocolate at RISE Dispensaries in New York. And by the end of October, you can even order them online!
The expansion doesn’t stop there. Wider dispensary availability will follow in New Jersey and other markets, making these delicious cannabis treats accessible to even more adults across the country.
“Magnolia Bakery has been a New York institution for nearly 30 years, and after the overwhelming response to our collaboration chocolate bars last year, we’re thrilled to bring them home to New York and New Jersey,” stated Dominic O’Brien, senior VP of revenue at Green Thumb. “We’re equally excited to make these unique, flavor-packed cannabis treats accessible to even more adults 21+ across the country through our website and local delivery. These chocolate bars are the best tasting edibles out there – we can’t wait to share them with Americans this fall.”
The offering includes the Swirled Famous Banana Pudding Bar with 10mg THC per piece and 100mg THC per bar, and the Red Velvet Piece Ahhh Cake 1:1 Bar containing 10mg THC and 10mg CBD per piece and 100mg THC and 100mg CBD per bar. These products are Farm Bill compliant, manufactured in certified cGMP facilities, and have transparent labeling, including ingredients, potency and a QR code linking to certificates of analysis from independent testing labs.
“For months, our loyal customers have asked, ‘When will your collaboration with incredibles be available in New York?’ Today, we can finally say that these fan-favorite bars can be purchased in our home state of New York, as well as 23 other markets,” said Sara Gramling, vice president of PR and partnerships at Magnolia Bakery. “Through incredibles’ online storefront and local delivery, even more customers nationwide will be able to experience the iconic flavors of Magnolia Bakery in a new way, delivered right to their doorstep.”
This expansion marks a significant milestone for both Magnolia Bakery and incredibles. It highlights the growing trend of established brands entering the cannabis market and the increasing demand for high-quality, delicious edibles. With their combined expertise, Magnolia Bakery and incredibles are set to bring a unique and enjoyable experience to cannabis consumers across the country.