The Maharashtra Tourism Development Corporation (MTDC) is taking proactive steps to enhance the safety and convenience of tourists by introducing ‘Tourism Mitras’ at popular tourist destinations. These local guides will play a crucial role in providing valuable information about nearby attractions and assisting visitors with any concerns or emergencies they might encounter.
The responsibilities of the ‘Tourism Mitras’ extend beyond simply guiding tourists. They will be trained to offer medical assistance and help in situations such as robbery or loss of luggage, ensuring a comprehensive support system for travelers. This initiative comes in response to the growing number of tourists visiting Maharashtra, reflecting the state’s increasing appeal as a travel destination.
By implementing the ‘Tourism Mitra’ program, MTDC aims to enhance the overall experience of visitors, making it more enjoyable and secure. The presence of these tourism mitras is expected to not only facilitate seamless travel experiences but also to boost tourists’ confidence in exploring the state’s offerings.
The importance of such measures is underscored by recent tourism statistics in Kerala. In 2023, Kerala saw a significant influx of domestic tourists, with 2.18 crore people visiting the state, accompanied by 6.49 lakh international visitors. The trend continued into the first quarter of 2024, during which Kerala attracted 50.37 lakh domestic tourists. These numbers highlight the growing popularity of Indian states as prime tourist destinations, necessitating enhanced safety and support services.
Another significant aspect of the changing tourism landscape is the rise in solo travelers, including a notable increase in female tourists exploring Maharashtra. MTDC officials have acknowledged this trend and the unique needs of solo travelers. However, they also noted that there is currently no specific platform to register solo travelers visiting various tourist spots in the state, making it challenging to track and provide tailored services to this group.
The introduction of ‘Tourism Mitras’ is seen as a strategic move to address this gap and cater to the needs of solo travelers. By offering reliable support and assistance, these ‘mitras’ will help ensure that solo travelers, particularly women, feel safe and supported during their journeys.
The initiative is part of a broader effort by MTDC to create a welcoming and secure environment for all tourists, fostering a positive image of Maharashtra as a tourist-friendly state.
In conclusion, the appointment of ‘Tourism Mitras’ represents a forward-thinking approach to managing the growing influx of tourists in Maharashtra. By providing essential information, assistance in emergencies, and catering to the specific needs of solo travelers, MTDC is setting a benchmark for tourism support services in the country. This initiative not only promises to enhance the overall tourist experience but also to position Maharashtra as a model for other states aiming to boost their tourism sectors.
