Elon Musk has publicly thanked major corporations for resuming advertising on X, the platform formerly known as Twitter, after a year-long advertising boycott. In a post shared on X, Musk expressed gratitude to top companies such as IBM, Walt Disney Co., Comcast, and Warner Bros. Discovery for renewing their ad campaigns. This marks a pivotal moment for the platform, as it follows a period where concerns over brand safety led many advertisers to pull back.
The announcement, initially shared by social media influencer Mario Nawfal, prompted Musk to acknowledge the efforts of X’s CEO Linda Yaccarino and the entire X team. “We greatly appreciate major brands returning to advertise on our platform! Thanks @lindayaX and the whole X team for your hard work in restoring confidence in X and ensuring that ads appear in the right environments,” Musk wrote.
This turnaround is particularly significant in light of recent reports that many advertisers had been considering further cuts to their spending on X ads in 2025. According to a Kantar survey, marketers are expected to reduce their ad spend on X by 26% next year, marking the largest decline ever for a major global platform. Brand safety issues and concerns about the platform’s content moderation had been key drivers of this trend.
Speculation suggests that the shift in advertising sentiment may be tied to the recent US Presidential election. Some advertisers may be aligning their brand strategies with Elon Musk and President-Elect Donald Trump, a move that could be influencing their decision to return to the platform. This development comes at a critical moment as Meta Platforms prepares to launch advertising on its Threads platform in 2025, potentially intensifying competition for advertising dollars.
The return of major advertisers to X is seen as a crucial turning point for the platform, signaling a potential recovery in its advertising sector. Whether this momentum can be sustained will be key to X’s financial health and future position in the competitive social media landscape.
