In the lead up to the 2024 summer season, MakeMyTrip’s latest report uncovers intriguing insights into India’s travel landscape. Domestic travel remains dominant, with Goa holding its position as the most sought-after destination. However, cities like Srinagar, Udaipur, Puri, and Varanasi are gaining traction, reflecting a blend of spiritual exploration and cultural immersion. Ayodhya is emerging as a rising star in terms of search volume, indicating a growing interest in heritage tourism.
Beyond popular destinations, lesser-known gems are captivating travelers’ attention. Ayodhya, with its rich historical significance, tops the list of domestic destinations experiencing remarkable search growth. The tranquil shores of Lakshadweep and the serene landscapes of Nandi Hills offer unique experiences beyond the usual tourist circuits.
On the international front, familiar destinations like Dubai and Bangkok continue to reign supreme. However, emerging destinations like Baku, Almaty, and Nagoya are capturing the imagination of adventurous souls. Additionally, Luxembourg, Langkawi, and Antalya are gradually gaining recognition, offering a refreshing change for intrepid travelers.
MakeMyTrip’s report also reveals a diverse tapestry of travel preferences. Family travel has witnessed a notable growth of 20% compared to the previous year, reflecting the evolving dynamics of travel aspirations among Indian travelers. Simultaneously, solo travel sees a commendable rise of 10%.
The hospitality landscape is undergoing a premium transformation. While mid-range tariffs remain popular, properties commanding higher rates are experiencing a surge in demand. This trend underscores a preference for elevated experiences, with travelers seeking indulgence and exclusivity.
The duration of travel varies depending on destination and itinerary. Domestic trips typically span 3-5 days, offering quick getaways for rejuvenation and exploration. In contrast, international adventures extend for 5-8 days, allowing ample time for immersive experiences and cultural immersion.
Himachal Pradesh, Kashmir, Goa, Kerala, and the North East emerge as top contenders for domestic holiday packages, enticing travelers with their scenic beauty and cultural richness. Meanwhile, international escapades to Thailand, Dubai, Bali, Europe, and Singapore promise unforgettable experiences and adventures.
In an era marked by uncertainty, assurance-backed products are gaining traction among travelers. The ‘Zero Payment Trip Guarantee’ emerges as a popular choice, offering peace of mind and flexibility in travel planning. Additionally, railway reservations witness increased usage of such products, catering to the needs of travelers seeking hassle-free journeys.
Insights from Rajesh Magow, Co-Founder & Group CEO of MakeMyTrip, shed light on the prevailing trends. He emphasizes the enduring allure of summer travel, with a surge in searches and bookings, coupled with strategic travel planning around election dates. The travel sector continues to thrive, catering to diverse preferences and aspirations.
As summer unfolds its warmth, the spirit of travel beckons, inviting adventurers to embark on unforgettable journeys with the insights of MakeMyTrip. Whether exploring the pristine beauty of domestic landscapes or venturing into the realms of international escapades, the possibilities are endless. With assurance-backed products ensuring peace of mind, and a myriad of destinations awaiting exploration, this summer promises to be a tapestry of cherished memories and unforgettable experiences.
