In a move to optimize its corporate travel offerings, Malaysia Airlines has partnered with Sabre Corporation, adopting their powerful PRISM platform. This strategic decision will empower the airline to leverage real-time data insights and automated analytics, delivering tailored travel solutions to its business clientele.
PRISM, renowned globally for its comprehensive data collection from over 5,000 sources worldwide, has proven its value in the corporate travel sector. In 2023 alone, PRISM processed over 200 million corporate flight bookings, showcasing its ability to provide unparalleled insights into business travel trends. The platform offers a suite of advanced analytics, including in-depth contract profit modeling, performance reporting, and over 350 preformatted reports, granting airlines a substantial competitive advantage.
Hosted on Google Cloud, PRISM facilitates both weekly and daily data submissions, providing airlines with continuous access to the latest corporate booking trends and enhanced user analytics. Its seamless integration with Google Cloud’s BigQuery and Looker technologies streamlines data processing, while API connections enable smooth integration with airline CRM systems, fostering collaboration with commercial clients and partner airlines.
Beyond its comprehensive data capabilities, PRISM adheres to global data privacy regulations like GDPR, ensuring user data security. The platform stands out as the only solution in the market that combines on-demand reporting, API connectivity, and a built-in analytics tool. PRISM users enjoy 24/7 self-service analytics and reporting, along with dedicated technical and development support from Sabre, ensuring timely and accurate data management.
By embracing PRISM, Malaysia Airlines aims to elevate its corporate travel management, providing a more personalized experience for business travelers. The platform’s enhanced tools and data insights will enable the airline to deliver superior travel offerings, meticulously tailored to the unique requirements of each corporate client. This strategic move will allow Malaysia Airlines to maintain a strong competitive edge in the ever-evolving corporate travel market.
