Malaysia Airlines and Huawei have entered into a strategic partnership aimed at transforming the national airline’s digital landscape using Huawei Consumer Cloud Services’ advanced digital solutions. This collaboration will empower Malaysia Airlines to gain deeper insights into traveler preferences, effectively analyze market trends, and enhance its customer-centric service approach.
Huawei, renowned for its leadership in technological innovation and commitment to ecological openness, will provide advertising, marketing, and traffic monetization services through the Petal Ads marketing platform. This will facilitate Malaysia Airlines’ expansion into the Chinese market.
The partnership, formalized during the Huawei Developer Conference 2024 in Dongguan, represents a significant advancement for both entities amidst a backdrop of over 100 on-ground activities at the event. It promises to deliver passengers a comprehensive, personalized travel experience.
Malaysia Airlines will leverage the Huawei Consumer Cloud Services Advertising Platform to strengthen its brand presence and service offerings in the Chinese market. This will allow the airline to optimize customer experiences and attract more Chinese travelers to choose Malaysia Airlines for their travel requirements.
Mr. Ahmad Luqman Mohd Azmi, Chief Executive Officer of Malaysia Aviation Group (MAG), expressed his enthusiasm for the partnership, stating, “We are delighted to join forces with Huawei by leveraging their digital capabilities to expand our reach within the APAC region. This strategic partnership aims to elevate our efforts in customer engagement by providing highly personalized experiences and innovative solutions tailored to meet the unique needs of the market. We look forward to exploring new avenues and opportunities that will solidify the Malaysia Airlines position in the region and extend our influence globally as the gateway to Asia and beyond.”
Mr. Vincent Wen, Director of Cloud Service Business Growth of Huawei, highlighted Huawei’s commitment to strengthening the partnership, stating, “We are committed to strengthening our partnership with Malaysia Airlines by leveraging our extensive expertise in telecommunications infrastructure, digital solutions, and our deep understanding of the Chinese market. Through collaborative efforts focused on localised strategies and by harnessing Huawei’s robust brand presence and marketing channels in China, Malaysia Airlines can significantly enhance its visibility and market penetration among Chinese travellers. This strategic alignment between Huawei and Malaysia Airlines combines technological prowess, market expertise, and innovation, opening up exciting opportunities in the dynamic Chinese tourism landscape.”
The partnership also aims to encourage young people to discover the world and expand their horizons through Malaysia Airlines’ MHexplorer product, utilizing Huawei Consumer Cloud Services. This enables the airline to promote various perks and offerings to the Chinese and Asia-Pacific markets.
This collaboration not only demonstrates the deep cooperation between Huawei and Malaysia Airlines but also introduces a fresh aviation travel experience for consumers. Looking ahead, Huawei and Malaysia Airlines will continue to explore and innovate, contributing to the global tourism market together. With a focus on customer-centricity and ongoing technological innovation, fueled by sincerity, passion, and diligence, they aim to present a broader horizon to the world.
