The programme provided participants with a comprehensive overview of Malaysia’s tourism attractions, including luxurious stays at The George Penang, explorations of the scenic Kubang Badak Biogeotrail, and enchanting experiences at Dream Forest Langkawi. Participants also immersed themselves in cultural activities like batik painting at Atma Alam Batik Art Village in Langkawi and visited iconic landmarks such as The Habitat Penang Hill and ESCAPE Penang, gaining firsthand insight into the remarkable adventures that await visitors to Malaysia.
This familiarization trip was made possible through collaborations with AirAsia, Penang Global Tourism, Langkawi Development Authority (LADA), Tropical Charters Sunset Cruise, Pelangi Beach Resort and Spa, and Dream Forest Langkawi. AirAsia, with its extensive network, facilitates seamless travel to both Penang and Langkawi, with 10 weekly departures to Langkawi and 30 weekly departures to Penang.
Tourism Malaysia is optimistic that this programme will significantly contribute to surpassing its target of 10 million Singaporean tourists by the end of the year. The positive exposure generated through media and KOL channels is expected to entice more Singaporeans to explore the diverse attractions, rich culture, and warm hospitality that Malaysia has to offer.
Singapore has been identified as the leading contributor to tourist numbers, playing a significant role in the 8.3 million arrivals recorded in 2023. Malaysia aims for continued growth by targeting 27.3 million tourists and generating RM102.7 billion in revenue in 2024. The upcoming Visit Malaysia 2026 campaign reflects Malaysia’s ambitious goal of attracting 35.6 million foreign tourists and achieving RM147.1 billion in tourist receipts.
