The Malaysia Convention & Exhibition Bureau (MyCEB), a key driver of the country’s business events industry, has announced the appointment of YB V. Sivakumar as its new Chairman, effective August 30, 2024. The former Minister of Human Resources, YB V. Sivakumar is a well-respected figure in the public sector, known for his exceptional leadership skills, motivational public speaking, and ability to navigate complex economic and social issues. This new appointment signifies the MADANI government’s confidence in Sivakumar’s capabilities to guide MyCEB into a new era of growth and development.
In his acceptance statement, YB V. Sivakumar expressed his gratitude for the government’s trust, saying, “It is an honor and a great responsibility to lead MyCEB, and I am committed to exploring new opportunities that will propel Malaysia forward in the international business events sector. Together with the team at MyCEB, I look forward to charting a new direction that promotes innovation, sustainability, and global collaboration.”
Sivakumar has outlined key areas of focus to drive MyCEB’s progress and strengthen Malaysia’s global competitiveness in the business events sector. His primary goals include:
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Boosting Malaysia’s attractiveness as a hub for global business events:
The business events sector plays a vital role in driving Malaysia’s economic growth and contributing significantly to tourism revenues. Attracting international conferences, exhibitions, and events not only increases foreign visitor numbers but also creates opportunities for knowledge exchange, investment, and trade partnerships.*
Strengthening Malaysia’s position as a global leader in business events:
By fostering innovation, sustainability, and talent development, Sivakumar aims to create opportunities for local businesses and professionals while maintaining a global outlook. The MADANI government’s support for business events reflects its recognition of the sector’s potential to drive both economic and social development.Under Sivakumar’s leadership, MyCEB will continue to play a crucial role in ensuring that Malaysia is seen as a dynamic and forward-thinking destination for global business events. His focus on expanding international partnerships, promoting sustainable practices, and fostering local talent positions him to take MyCEB to new heights. His ability to navigate challenges while seizing opportunities will ensure that Malaysia remains competitive in the international arena, attracting more high-profile events in the years to come.
YB V. Sivakumar’s leadership marks a significant milestone for MyCEB, not just in terms of gender representation, but also in terms of his visionary approach to the future of business events in Malaysia. As the new Chairman, he is determined to make Malaysia a global leader in the sector, contributing to both the economic growth and international reputation of the country.
