Thailand’s southern provinces witnessed a surge in Malaysian tourists during Malaysia’s National Day, or Merdeka Day, on September 1, 2024. This influx of visitors is projected to inject approximately 100 million baht into the local economy, showcasing the economic significance of cross-border tourism and the strong cultural ties between the two neighboring countries.
Over 13,000 Malaysian tourists entered Thailand via the Sadao checkpoint in Songkhla on Saturday, marking a substantial increase in foot traffic. Additionally, around 5,000 visitors crossed the border at the Betong checkpoint in Yala, according to local authorities. These checkpoints have become crucial transit hubs for Malaysian tourists seeking to spend their long weekend exploring Thailand’s diverse attractions, ranging from bustling markets to serene beaches.
To accommodate the surge in travelers, officials at the Sadao checkpoint expanded operations by opening two additional lanes. This proactive measure aims to ensure efficient traffic management, minimize wait times, and create a smooth entry process for visitors. The swift response demonstrates Thailand’s readiness to welcome international guests and its commitment to providing a positive visitor experience.
Many Malaysian tourists also chose to enter Thailand through alternative routes, including the Padang Besar and Prakob checkpoints, distributing tourist traffic and alleviating congestion. This approach ensures that all visitors can enjoy a hassle-free journey into Thailand.
The influx of Malaysian tourists during the Merdeka Day holiday is expected to provide a significant boost to Thailand’s southern economy. The anticipated 100 million baht revenue is projected to benefit a wide range of local businesses, including hotels, restaurants, and entertainment venues. This economic injection not only enhances the livelihoods of local residents but also reinforces the importance of tourism as a pillar of economic stability in the region.
Songchai Mungprasitthichai, chairman of the Songkhla Tourism Promotion Association, estimated that Malaysian tourists would spend between 7,000 and 8,000 baht per person during their visits. This expenditure is expected to contribute approximately 100 million baht to the local economy, benefiting both the service and retail sectors.
Despite these positive figures, Mungprasitthichai highlighted a concerning trend: the overall number of tourists has seen a significant decline. He pointed out that the current volume of visitors during the Merdeka Day celebrations is about ten times lower than what was observed a decade ago. This decline underscores the need for renewed efforts in marketing and tourism initiatives to attract more visitors and regain the region’s former tourism popularity.
Witthaya Sae Lim, a tour guide based in Songkhla, observed that many of the Malaysian tourists visiting the area are highly budget-conscious. They tend to prioritize essentials, often opting out of hiring tour guides or engaging in more expensive tourist activities. This trend suggests a shift in the type of travelers the region attracts, leaning more towards independent and economical travel experiences.
In Yala’s Betong district, hotel operators reported strong demand during the holiday period, with about 95% of over 4,000 hotel rooms booked in advance. This high occupancy rate indicates the area’s appeal to tourists and suggests a significant economic impact. The influx of visitors is expected to bring tens of millions of baht into the local community, benefiting not only the hospitality industry but also other local businesses.
The combined effects of tourist spending and high hotel occupancy rates highlight the critical role of regional events like Merdeka Day in driving economic activity. These events attract visitors and stimulate local economies, underscoring the importance of developing and promoting tourism offerings that cater to both budget-conscious and higher-spending tourists.
