The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and Maldivian, the national airline of the Maldives, have joined forces to elevate the nation’s tourism industry. This collaboration, solidified by a Memorandum of Understanding (MOU) signed on August 15th, 2024, at MMPRC Headquarters, aims to create a more equitable and thriving tourism landscape.
The agreement brings together the expertise of MMPRC, dedicated to promoting the Maldives as a travel destination, and Maldivian, the key provider of air travel to the nation. This strategic partnership will focus on developing innovative marketing campaigns and initiatives designed to attract visitors from across the globe.
Ibrahim Shiuree, CEO and MD of MMPRC, expressed his enthusiasm for the partnership, stating, “Our partnership with Maldivian is an exciting venture to promote the Maldives. This collaboration will enable us to reach a wider audience and showcase the unparalleled beauty and diversity of our islands. By working together, we aim to create unforgettable experiences for visitors and promote sustainable tourism throughout the nation.”
Echoing this sentiment, Ibrahim Iyas, Managing Director of Maldivian, highlighted the significance of the agreement, stating, “We are thrilled to announce our strategic partnership with the Maldives Marketing and Public Relations Corporation. This Memorandum of Understanding marks a significant milestone in our joint mission to elevate the Maldives as a premier global travel destination. Through this collaboration, we will enhance the travel experience, promote sustainable tourism, and drive economic growth.”
Iyas further emphasized the airline’s commitment to expanding its reach, stating, “Our vision extends beyond this agreement. We are excited to expand our horizons, particularly with our upcoming A330 aircraft, enabling us to establish direct connections to China and beyond. This partnership is a testament to our unwavering commitment to showcasing the unique beauty and warm hospitality of the Maldives to travellers worldwide.”
This partnership signifies a pivotal step towards strengthening the Maldives’ tourism industry, focusing on attracting international visitors and fostering sustainable development. As the various elements of this partnership are implemented, further details will be shared, highlighting the Maldives’ commitment to sustainable tourism and the equitable development of promotions, activities, and campaigns across different regions of the country.
