The Maldives Marketing and Public Relations Corporation (MMPRC) is partnering with 45 travel and tourism companies and 100 representatives to showcase the allure of the Sunny Side of Life at ITB China 2024. As the Official Partner Destination of this esteemed event held from May 27th to 29th at the Shanghai World Expo Exhibition & Convention Center, Republic of China, the Maldives is set to shine.
ITB China stands as a premier trade show focusing on the Chinese Travel Market. It brings together top buyers from Greater China and Chinese industry professionals worldwide, offering networking opportunities and a cutting-edge matchmaking system to maximize business prospects. MMPRC’s role as the Official Destination Partner of ITB China 2024 aims to bolster the Maldives’ presence in the Chinese travel sector, fostering trade connections, media outreach, and tourism growth.
At ITB China 2024, the Maldives pavilion is curated to showcase its rich heritage and vibrant allure, providing a glimpse into the unique experiences awaiting travelers. Attendees can engage in productive meetings with key representatives from the Maldivian tourism sector, indulge in cultural performances, savor local delicacies, and participate in media interviews, all aimed at furthering the Maldives’ footprint in the Chinese travel industry.
In addition to the main event, Visit Maldives is organizing various activities alongside ITB China 2024, including the “Maldives Media Meet” press conference on the first day. This platform facilitates engagement with leading Chinese and global media representatives to share the latest destination updates and policy changes relevant to tourism. Furthermore, an MOU signing between MMPRC and Weixin Pay is scheduled during the media meet to enhance collaborations.
Recognizing the significance of the Chinese market, MMPRC employs a comprehensive marketing strategy year-round, including collaborative campaigns, media trips, targeted marketing, outdoor advertising, and cooperative programs with airlines. With the Chinese market reclaiming its position as the top source market for the Maldives, MMPRC remains dedicated to driving tourism growth and solidifying the Maldives’ standing as a premier travel destination in the region.
