The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, hosted Indian influencer Niki Mehra on a familiarization trip to the breathtaking Amilla Maldives resort from May 3rd to May 6th, 2024.
Mehra, renowned for her modeling, fashion expertise, beauty knowledge, and travel influence with over half a million followers, was immersed in the Sunny Side of Life during her stay. She showcased the destination’s luxurious and romantic experiences through captivating content shared on her social media platforms.
This trip served not only as a promotional opportunity for the Maldives but also aimed to boost growth in the luxury travel and honeymoon market. The Maldives is well-positioned as a premier honeymoon destination for Indian travelers, and MMPRC’s efforts are focused on attracting even more couples to experience the archipelago’s enchanting beauty.
India holds a significant position as a source market for the Maldives, ranking sixth with 46,970 tourists as of May 13th, 2024. MMPRC is committed to strengthening this partnership through various marketing activities, including joint campaigns, familiarization trips, event participation, and more. These initiatives aim to highlight the captivating beauty of the Maldives and entice more Indian travelers to embark on unforgettable journeys to this idyllic paradise.
