The Maldives Marketing and Public Relations Corporation (MMPRC) and Maldivian, the national carrier of the Maldives, have signed a Memorandum of Understanding (MOU) to strengthen their collaboration in promoting sustainable tourism growth. The agreement was formally signed on August 15, 2024, at the MMPRC Headquarters, by Mr. Ibrahim Shiuree, CEO and Managing Director of MMPRC, and Mr. Ibrahim Iyas, Managing Director of Maldivian. This strategic partnership aims to harness the strengths of both organizations to develop innovative marketing strategies and initiatives designed to attract international tourists.
MMPRC and Maldivian will collaborate on a range of business-to-consumer marketing initiatives, including branded advertisements, promotional activities, and global campaigns. This partnership will allow them to reach a wider audience and showcase the unparalleled beauty and diversity of the Maldivian islands.
“Our partnership with Maldivian is an exciting venture to promote the Maldives,” stated Ibrahim Shiuree, CEO and MD of MMPRC. “This collaboration will enable us to reach a wider audience and showcase the unparalleled beauty and diversity of our islands. By working together, we aim to create unforgettable experiences for visitors and promote sustainable tourism throughout the nation.”
Ibrahim Iyas, Managing Director of Maldivian, echoed the sentiment, saying, “We are thrilled to announce our strategic partnership with the Maldives Marketing and Public Relations Corporation. This Memorandum of Understanding marks a significant milestone in our joint mission to elevate the Maldives as a premier global travel destination. Through this collaboration, we will enhance the travel experience, promote sustainable tourism, and drive economic growth. Our vision extends beyond this agreement. We are excited to expand our horizons, particularly with our upcoming A330 aircraft, enabling us to establish direct connections to China and beyond. This partnership is a testament to our unwavering commitment to showcasing the unique beauty and warm hospitality of the Maldives to travellers worldwide. We look forward to working closely with MMPRC to showcase the best of what our nation has to offer to travellers.”
The signing of this MOU represents a significant step forward for the Maldivian tourism industry, signaling a promising future. As the various elements of this collaboration are progressively implemented, they will guide the Maldives towards sustainable tourism and ensure fair development of promotions, activities, and campaigns across the diverse regions of the country. Detailed information regarding these initiatives will be shared as they progress.
