The Maldives, renowned as the Indian Ocean’s Leading Green Destination by the World Travel Awards, is poised to welcome an increasing number of Chinese tourists through a comprehensive marketing strategy implemented by Visit Maldives. This strategy focuses on achieving an annual arrivals target of 2 million tourists, with a significant contribution expected from Chinese visitors. Enhanced connectivity, including new direct flights from major Chinese provinces, will facilitate travel to the Maldives. Collaborations with entities like the Fujian Provincial Delegation will further enhance cultural exchange between the two nations. Joint efforts between industry leaders and the governments of both countries underscore the importance of partnerships in promoting the Maldives in the Chinese market. To strengthen ties with travel agents and media, a series of roadshows will be held in various Chinese cities. Visit Maldives remains committed to upholding the Maldives’ esteemed brand and promoting sustainable tourism practices.
Maldives Unveils Ambitious Strategy to Attract Chinese Tourists
