The Maldives Marketing and Public Relations Corporation (MMPRC) is proudly unveiling the Sunny Side of Life at the Arabian Travel Market 2024 alongside 123 travel and tourism establishments and 253 representatives. This event, held from May 6th to 9th, 2024, at the Dubai World Trade Center in the United Arab Emirates, marks a cornerstone in the travel industry, gathering professionals from around the world to connect and explore new opportunities.
For 29 years, the Arabian Travel Market has been a premier platform in the Middle East, fostering connections and innovation in the travel sector. This year’s theme, “Transforming Travel Through Entrepreneurship,” empowers industry leaders to drive innovation and sustainability. MMPRC’s participation elevates the Maldives’ presence in the Middle Eastern market, facilitating connections with key industry players and promoting tourism growth.
The Maldives’ exhibition at ATM 2024 features a stunning 517.5 sqm double-decker stand, symbolizing the transformative colors of the Maldivian sky. Visitors can engage in productive meetings, enjoy immersive experiences, and witness cultural performances showcasing the destination’s rich heritage. In addition to the exhibition, Visit Maldives has organized various events to enhance the destination’s presence, including press conferences and raffle draws offering free holiday packages.
Furthermore, the Maldives has been nominated for multiple awards at the World Travel Awards, highlighting its excellence in various categories. With the Middle Eastern market being a significant source of visitors, MMPRC employs a year-round marketing strategy to solidify the Maldives’ position as a top travel destination. Through collaborative campaigns, media trips, targeted marketing, and partnerships with airlines, MMPRC continues to drive tourism growth and promote the Maldives as a leading destination in the region.
