Malaysia Aviation Group (MAG) brought the magic of Manchester United to the Malaysian Association of Tour & Travel Agents (MATTA) 2024 in Kuala Lumpur. The airline hosted exclusive Meet and Greet events featuring club legends Ryan Giggs, Wes Brown, and Park Ji Sung. The trio, arriving on a direct Malaysia Airlines flight from London Heathrow, charmed attendees by signing memorabilia and posing for photos. Their infectious energy and shared stories of their in-flight experiences captivated fans and partners alike, further amplifying Malaysia Airlines’ social media presence.
This exciting event was a testament to the strong partnership between Malaysia Airlines and Manchester United. The multi-year agreement, forged in March, designates Malaysia Airlines as the Official Commercial Airline for the global football powerhouse. This strategic alliance leverages the club’s massive global reach, encompassing over 1.1 billion fans and followers, to enhance Malaysia Airlines’ brand recognition across diverse international markets. The partnership focuses on co-branded marketing initiatives that promote both brands’ dedication to delivering exceptional service and immersive experiences.
MAG also proudly served as the Official Airline Partner and Premier Sponsor for MATTA Fair 2024. From September 6th to 8th, 2024, MAG showcased its most extensive participation ever at the Malaysia International Trade and Exhibition Centre (MITEC). Visitors enjoyed a diverse range of travel promotions and unique offerings from MAG’s various brands, including Malaysia Airlines, Firefly, MASwings, Journify, and Enrich.
The presence of Manchester United legends at MATTA Fair 2024 was a major highlight for MAG, further strengthening the partnership with Manchester United and solidifying Malaysia Airlines’ commitment to providing unparalleled travel experiences for its global audience.
