Maple Leaf Foods Launches ‘Grow Your Own Greens’ Challenge to Celebrate Third Annual Little Changes Day
Maple Leaf Foods, the world’s first major carbon neutral food company, is continuing its commitment to environmental sustainability with the launch of its third annual Little Changes Day. This year, the focus is on ‘Grow Your Own Greens,’ a fun and educational challenge designed to engage families in learning about regenerative agriculture practices.
The ‘Grow Your Own Greens’ challenge, developed in partnership with Earth Rangers, the kids’ conservation organization, is accessible through the Earth Rangers App. It provides families with simple and engaging activities to learn about sustainable farming, including:
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Growing greens from kitchen scraps:
Learn how to use lettuce stalks and herb stems to grow new plants.*
Creating indoor planters using recycled materials:
Upcycle old containers and materials to create sustainable planters for your greens.*
Successfully planting indoors:
Discover the best types of planters, soil, and vegetables suited for indoor growing, such as lettuce, microgreens, and herbs.“Prioritizing sustainable choices to protect the environment is at the heart of our mission to ‘Raise the Good in Food,'” says Joe McMahan, Vice President, Sustainability and Shared Value at Maple Leaf Foods. “Little Changes Day is a way for us to encourage Canadians to join us in our journey to protect our planet and food supply.”
The challenge emphasizes the connection between everyday actions and larger-scale initiatives, such as regenerative agriculture practices within Maple Leaf Foods’ supply chain. McMahan highlights, “This year’s ‘Grow Your Own Greens’ challenge shows families how eco-friendly farming practices can make a difference. From growing lettuce in your kitchen to supporting regenerative agriculture, we’re all part of the solution.”
Building on Momentum
The third Little Changes Day builds upon the success of previous initiatives, like the 2022 Little Changes Home Challenge and the 2023 Disconnect to Reconnect Challenge. Each year, Maple Leaf Foods has provided resources and activities to help Canadians embrace sustainability in their daily lives, demonstrating that combatting climate change can be both easy and enjoyable.
A Partnership for Change
Maple Leaf Foods’ long-standing partnership with Earth Rangers has empowered over 200,000 members to take action for the planet. The ‘Grow Your Own Greens’ challenge is part of the broader Future Farmer Mission, which aims to educate children about regenerative agriculture’s role in improving soil health, combating climate change, and promoting biodiversity.
“Teaching younger generations about environmental protection in a fun and relatable way gives them the confidence to make a difference,” says Tovah Barocas, President of Earth Rangers. “With the support of organizations like Maple Leaf Foods, the Future Farmer Mission and the Grow Your Own Greens Challenge are expanding agricultural knowledge and access to fresh food for kids and families, while connecting food to wider sustainability issues.”
How to Participate
The Future Farmer Mission is available now, and the Grow Your Own Greens Challenge launches on November 7th. Both are free and accessible through the Earth Rangers App. To learn more about Maple Leaf Foods’ commitment to environmental sustainability, visit MapleLeafFoods.com/our-commitments.
About Maple Leaf Foods
Maple Leaf Foods, a carbon neutral company, is committed to being the most sustainable protein company in the world. They produce food products under leading brands like Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders® Country Naturals®, Mina®, Greenfield Natural Meat Co.®, LightLife®, and Field RoastTM. With approximately 13,500 employees, the company operates primarily in Canada, the United States, and Asia. Their shares trade on the Toronto Stock Exchange (MFI).
About Earth Rangers
Earth Rangers, the kids’ conservation organization, is dedicated to empowering every child in Canada with environmental knowledge, positivity, and the confidence to take action. They achieve this through free programs available in schools, homes, and communities. With over 350,000 active members and alumni across Canada, Earth Rangers is the largest youth conservation organization globally. Their programs provide kids with hands-on activities, real-life conservation projects, engaging content, and a sense of belonging and optimism. Learn more at www.earthrangers.com.
