Wharf Hotels, a leading hospitality group with properties in Mainland China, Hong Kong, and the Philippines, has unveiled a complete rebranding of its Marco Polo Hotels. This reimagining, inspired by the famous Venetian explorer, aims to redefine luxury to meet the evolving needs of modern travelers.
The revitalized Marco Polo Hotels brand, strategically located in key gateway cities like Beijing, Hong Kong, Jinjiang, Wuhan, Xiamen, Cebu, Davao, and Manila, invites guests to embark on a journey of discovery, whether for business or leisure.
Recognizing the growing trend of “bleisure” travel – a blend of business and leisure – Wharf Hotels President, Thomas Salg, stated, “We revisited our brand to ensure the rebranding and enhancements will better reflect the ethos of our namesake and address the increase of bleisure travel in Asia Pacific. Today’s and tomorrow’s guests are looking for more than just a place to stay; they want inspiring experiences in the form of sights, sounds and tastes – both inside our hotels and out.”
The rebranding centers around three core pillars: Enrich, Connect, and Responsible. These pillars, alongside a refreshed visual identity and a new Viva Magenta brand color, embody the brand’s vibrant and uplifting personality.
Guests can anticipate a range of culinary collaborations, special events, and themed experiences across Marco Polo’s food and beverage venues. A key highlight of this initiative is the introduction of SAVVY, a contemporary, all-day dining restaurant featuring Italian-inspired dishes and local specialties, at all Marco Polo properties.
The modern room and suite designs, complemented by amenities like the Continental Club, prioritize comfort and convenience for a restful stay. The strategic locations of each Marco Polo Hotels property make them ideal for exploring nearby culinary, cultural, shopping, and entertainment options. Additionally, the hotels offer versatile and spacious venues perfect for hosting meetings and social gatherings.
Marco Polo Hotels’ commitment to sustainability is evident in their use of biodegradable amenities, sustainable seafood sourcing, farm-to-table dining options, and energy- and water-efficient practices. These efforts, combined with active community engagement, underline the brand’s dedication to health-conscious living and environmental responsibility.
The new visual identity and color palette will be progressively introduced across marketing materials and hotel collateral throughout 2024 and 2025. This updated look marks the beginning of a broader enhancement strategy, starting with the rebranding of Prince Hotel, Hong Kong, and Marco Polo Wuhan. Further changes, including investments in interior design and guest experience improvements, will be rolled out across other properties in the coming years.
Travelers interested in experiencing Marco Polo Hotels can book directly online for the best rates, including breakfast. By signing up for the Marco Polo DISCOVERY membership, part of Global Hotel Alliance’s GHA DISCOVERY loyalty program, guests can enjoy an additional 10% discount, along with exclusive benefits at over 800 hotels worldwide.
