Margot Robbie: From Barbie to Chanel No. 5, a Star’s Rise to Icon Status

Meeting Margot Robbie on a hot Tuesday afternoon in Los Angeles, the first thing we had to clear up was our shared name. “I’m so jealous, I always wanted your spelling,” Robbie remarked. I replied that I always wanted her long legs, so I guess we’re even. Robbie’s past few years have been a whirlwind. Just two summers ago, the Barbie fever (fittingly celebrated by Vogue) swept the globe, a film Robbie not only starred in but also produced through her company, LuckyChap Entertainment. Then came the production of Saltburn for LuckyChap, which sparked countless memes about stars Jacob Elordi and Barry Keoghan. In July, Robbie announced she was expecting her first child with husband Tom Ackerley. And, late last month, the icing on the cake arrived: Robbie is now the face of Chanel No. 5. This milestone is celebrated with a short film titled See You at 5, directed by Luca Guadagnino (known for Challengers).

“My first memory of Chanel No. 5 is the Nicole Kidman commercial directed by Baz Luhrmann,” she shares. “I was probably 14, and Moulin Rouge was a massive hit. I remember the commercial so vividly. And because Nicole is Australian, it gave me that first glimpse that maybe these dreams were within reach. Someone from my country had achieved it. Maybe I could too.” Robbie’s effortless yet signature glamour—today she’s wearing a black and gold Chanel tweed dress, her sun-kissed blonde hair in loose waves, and a soft mauve lipstick—blends seamlessly with Chanel. “In Australia, we like effortless beauty but in a casual way,” she reflects. “I think French beauty is effortless too, but in a more refined way. It’s hard to achieve, but I think it’s something we all strive for.” That French glamour is something she captures perfectly in See You at 5, which is being revealed exclusively here.

In a stroke of fate, Robbie’s co-star in the film is the Australian darling Elordi (the pair will also star in an adaptation of Wuthering Heights, directed by Emerald Fennell of Saltburn, in 2025). In the two-minute short, Robbie applies a drop of the fragrance and dons a red tweed ensemble before hopping into her convertible to meet Elordi, but fate intervenes. And ultimately, she doesn’t need the guy to dive into life (wearing another custom red Chanel ensemble—this time, a bikini). “There’s something inherently passionate and strong about the color red,” Robbie says. “There’s a real strength in this fragrance too. When I think about the kind of woman who can wear Chanel No. 5, I think she’s powerful, she has desires.”

This article was originally published in Vogue US. Translated and adapted by Sara Magalhães.

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