The Marianas Visitors Authority (MVA) successfully participated in the prestigious ITE Hong Kong travel fair, held at the Hong Kong Convention and Exhibition Center from June 13-16, 2024. The event, which attracted over 70,000 attendees, featured 40 destinations and 515 exhibitors, including key and emerging markets for visitors from Hong Kong and South China. Joining MVA at the event were members including Century Tours, Sky Dive Saipan, and E-Land, all committed to promoting the Marianas as a top destination.
The MVA’s presence at ITE Hong Kong 2024 served as a strategic platform to strengthen ties with key stakeholders and promote tourism between Hong Kong and the Marianas. “Our participation in ITE Hong Kong 2024 was a resounding success, enabling us to strengthen ties with key stakeholders, promote tourism between Hong Kong and the Marianas, and showcase the unique offerings of our destination,” stated MVA Marketing Manager Thomas Kim. “It provided a valuable platform to connect with travel enthusiasts, industry professionals, and potential visitors, further positioning The Marianas as a must-visit destination in the Asia-Pacific region.”
The MVA booth, filled with creative activities, created a buzz around the Marianas. Attendees were encouraged to follow MVA’s Instagram page and participate in a fun photo booth experience with Marianas-themed props. These photos were shared on social media, spreading awareness about the destination. Small giveaway items were also provided, enhancing the experience and leaving a lasting impression.
The event’s impact is already being felt in visitor numbers. So far this fiscal year, the Marianas has welcomed about 9,000 visitors from China. Prior to the pandemic, in FY 2019, the Marianas received nearly 190,000 visitors from China, a top source market alongside South Korea.
MVA’s participation in ITE Hong Kong 2024 marks a significant milestone in promoting the Marianas. By reconnecting with the travel industry and engaging with potential visitors, MVA continues to position the Marianas as a premier destination in the Asia-Pacific region. The successful return to this event highlights the ongoing efforts to revive and boost tourism in the post-pandemic era.
