Mark Cuban, the renowned entrepreneur and owner of the Dallas Mavericks, has found himself in the spotlight for his peculiar social media habits. After users noticed the deletion of posts related to Vice President Kamala Harris from his X (formerly Twitter) account, Cuban admitted to a long-standing practice of clearing his social media history.
This revelation has ignited a debate surrounding Cuban’s political stance on Harris, especially considering his past vocal support for her. The controversy began when a social media account called Libs of TikTok questioned Cuban about the missing pro-Harris posts. Cuban responded by explaining that this was simply part of his regular social media maintenance, a practice he’s followed for years.
“I’ve always gone back and deleted tweets. For years,” Cuban wrote on X. “Same with 2020 election. 2016 election. Same with other stuff.”
He further elaborated that his motivation stems from concerns about maintaining context, stating, “Whatever context that was part of the discussion when posted is usually lost over time.”
Cuban’s history with social media management goes back to 2014 when he helped develop Xpire, an application designed to delete social media posts in bulk. Cuban even shared a link to the app’s past listing on CNET, revealing that it operated until 2021.
For those curious about the contents of his deleted posts, Cuban suggested they access the Internet Archive’s Wayback Machine, a digital archive of web content.
However, Cuban’s recent actions have sparked questions about his views on Harris. His history of being a vocal supporter of her makes the deletion of pro-Harris posts seem suspicious. Just a few days ago, Cuban expressed concerns about the potential economic impact of President-elect Donald Trump’s proposed tariffs.
Before the election results were finalized, Cuban also congratulated Trump on his potential victory, a move that stood out given Cuban’s previous criticisms of Trump, including his business relationship with Trump’s $100M megadonor and Mavericks co-owner, Miriam Adelson.
Cuban’s decision to systematically clear his social media history has raised eyebrows and prompted speculation about his true political leanings. Whether it’s a genuine attempt to maintain context or something more strategic remains a topic of discussion.
