Markarian, the whimsical fashion brand helmed by designer Ali O’Neill, is rapidly becoming a favorite among Gen Z fashion icons. Its signature exaggerated bow shoulders and fairytale aesthetic have graced the wardrobes of It-girls in New York City and beyond, catapulting the brand into the spotlight. From its viral collaboration with Vibi Venezia this summer to its recent appearances on influential singer-songwriter Laufey and her twin sister Junia Lin, Markarian’s playful designs are undeniably taking over.
This season’s collection draws inspiration from O’Neill’s cherished childhood memories and beloved storybooks. Winnie the Pooh, Sleeping Beauty, and Peter Rabbit all make enchanting appearances in the collection’s patterns and prints, transforming classic children’s literature into breathtaking high fashion. Imagine a beautiful Peter Pan-collared midi dress, adorned with vintage florals fit for a princess, or a sunny yellow plaid gown crafted from airy silk shantung – perfect for a whimsical picnic in the sun. These pieces effortlessly blend childhood nostalgia with sophisticated elegance.
But the true showstopper of the season is undoubtedly a strapless gown, a masterpiece of intricate hand-beaded and hand-sequined floral motifs. The breathtaking design seamlessly transitions from a neutral beige to a vibrant yellow, showcasing its versatility whether captured with flash photography or in natural light. This exquisite piece is not only visually stunning but also represents the brand’s commitment to quality craftsmanship and attention to detail.
With awards season fast approaching, young celebrities are already lining up for Markarian’s enchanting creations. The brand’s unique blend of nostalgic charm and modern sophistication is a perfect fit for the red carpet, offering a fresh and captivating alternative to traditional formal wear. If you’re looking for a truly unique and unforgettable look, Markarian is undoubtedly a brand to watch – and perhaps even start queuing for now.
