Marriott International is on a mission to conquer Europe’s hospitality scene with its stylish and budget-friendly Moxy hotel brand. The company is set to open 17 new Moxy hotels across various European cities by the end of 2025, significantly boosting its presence in the region. This ambitious expansion reflects Marriott’s strategy to capitalize on the rising demand for trendy accommodations that cater to experience-driven travelers seeking a blend of style and affordability.
Moxy hotels are known for their vibrant design, social atmosphere, and tech-forward amenities, making them a hit with young travelers who crave a modern and lively experience without sacrificing comfort and service. This expansion will introduce Moxy’s unique offering to a broader audience, bringing its signature blend of edgy design, tech-forward amenities, and communal spaces to more cities. The new hotels are expected to attract both leisure and business travelers seeking a refreshing alternative to traditional lodging.
Since its debut in Milan in 2014, the Moxy brand has rapidly expanded to encompass 89 hotels across 18 different destinations. This expansion will mark the brand’s highly anticipated entry into Spain and Turkey, introducing Moxy’s distinct blend of style and functionality to even more global travelers.
Moxy has become a favorite among millennial and Gen Z travelers, thanks to its focus on modern amenities, communal spaces, and a social atmosphere. The upcoming openings across Europe will not only strengthen the brand’s presence in established markets but also introduce its dynamic offering to new regions. Each hotel is designed to reflect the local culture while maintaining Moxy’s signature features, ensuring a consistent yet unique experience for guests.
The planned expansion highlights Marriott’s commitment to meeting the evolving demands of contemporary travelers by offering more lifestyle-oriented accommodations across Europe.
Here’s a glimpse of some of the upcoming Moxy hotel openings in Europe:
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Spain:
Moxy Barcelona is set to open next month with 414 guestrooms, vibrant social spaces, and a rooftop pool.*
Turkey:
The 168-room Moxy Istanbul Beyoğlu is scheduled to open by the year’s end, followed closely by the launch of Moxy Izmir.*
France:
Moxy Annecy will open by late 2024, followed by Moxy Nice.*
Italy:
Moxy Pompeii and Moxy Verona will open next year, catering to travelers seeking a lively and design-forward experience.*
Germany:
Moxy Kupferzell in Hohenlohe will be the latest addition to the German Moxy portfolio.*
Poland:
Warsaw is set to host its fifth Moxy property.*
Ireland:
Moxy Dublin Docklands will join the existing Moxy Cork.*
Portugal:
Moxy Alfragide Lisbon will mark the third Moxy hotel in the country.*
Belgium:
Moxy Brussels Airport and Moxy Antwerp will cater to travelers on the move.*
Switzerland:
Moxy Zurich Letzigrund will offer stylish accommodations in Zurich.*
Serbia:
Moxy Belgrade Skadarlija Downtown will be the second Moxy hotel in Serbia.With its focus on design, affordability, and social experiences, Moxy is poised to become a major player in Europe’s dynamic hospitality market. Marriott’s strategic expansion of the brand underscores its commitment to meeting the evolving needs of modern travelers seeking a unique and memorable hotel experience.
