Mastercard and WestJet have teamed up to launch the first-ever, always-on Canadian Priceless Platform, designed to elevate travel experiences for WestJet RBC Mastercard holders. This innovative platform offers exclusive access to a range of card benefits, special offers, and curated Priceless experiences through a dedicated microsite: priceless.com/westjet.
This partnership builds upon the long-standing collaboration between Mastercard and WestJet, aiming to provide Canadians with even more opportunities to enrich their travel experiences. Recognizing the growing trend of travelers prioritizing meaningful experiences over material goods, the Priceless Platform is designed to cater to cardholders’ unique lifestyles and passions.
WestJet is leading the way in Canada by launching this platform, further amplifying the exceptional travel benefits available to WestJet RBC Mastercard cardholders. “Our purpose is to provide value and choice to cardholders, so they can save on travel and explore the many destinations across our growing network,” said WestJet Vice President, Loyalty, Steve McClelland. “Through our continued partnership with Mastercard, the Priceless Platform builds on this and allows us to ensure we’re providing Canadians with the opportunity to make the most of their travel with WestJet.”
The global shift towards prioritizing immersive and enriching travel experiences is evident. According to the Mastercard Economics Institute’s Travel Trends 2024, spending on experiences now accounts for 12 percent of total tourism sales, the highest percentage in at least five years. This trend underscores the growing value that travelers place on unique and memorable experiences.
“We’re proud to provide cardholders with exceptional value and additional benefits that they desire through this partnership with WestJet,” said Balinder Ahluwalia, Senior Vice President & Group Head, Market Development & Digital Partnerships, Mastercard, Canada. “The Priceless Platform takes travel experiences to another level for cardholders, and we’re excited to launch this for the first time in Canada with exclusive experiences and personalized content for WestJet cardholders.”
Through the Priceless Platform, cardholders can unlock exclusive experiences in some of the world’s most captivating destinations. These Mastercard Priceless experiences offer unique opportunities, such as VIP access to world-class events, cooking classes led by renowned chefs, and guided tours of iconic landmarks. The Priceless Platform empowers Canadians to create unforgettable memories.
Starting this fall, WestJet RBC Mastercard cardholders will enjoy exclusive access to extraordinary experiences in key WestJet destinations. The addition of the Priceless Platform further elevates the exceptional value offered by the WestJet RBC® Mastercard® and the WestJet RBC® World Elite® Mastercard® to Canadians.
