Matalan’s Brand Expansion and Size Inclusivity Drive
Matalan has made a significant move to enhance its offerings by partnering with 17 new third-party brands and expanding its size options for greater inclusivity.
New Brand Roster
The new additions to Matalan’s roster include well-known names such as Regatta, St Moritz, and Threadbare. These brands cater to a wider range of tastes and styles, providing customers with more choice and variety.
Additionally, Matalan is venturing into beauty products for the first time, partnering with brands like St Moritz, Brushworks, and Bomb Cosmetics.
Size Inclusivity
Matalan has also taken steps to improve size inclusivity by extending its range of sizes across hundreds of ranges, both in-store and online. Customers can now find over 800 womenswear options up to size 22 in-store and online, as well as 150 options up to size 28 online.
The retailer has also introduced more choice in its men’s range, with Duke Clothing offering lines up to 8XL.
Customer-Centric Approach
Ali Jones, Matalan’s Chief Customer & Omnichannel Officer, emphasized the importance of customer feedback in these initiatives. The company is dedicated to listening to its customers and evolving its offerings to meet their needs.
These latest additions and expansions demonstrate Matalan’s commitment to providing better choice, style, and value to its customers.
