Matty M., a woman-founded, Los Angeles-based clothing brand celebrated for its elevated style, is embarking on a new chapter – one that prioritizes sustainability. The brand, known for its intentional designs and exceptional quality, is taking concrete steps to create increasingly eco-friendly apparel, while staying true to its legacy of timeless elegance.
The journey started in the 1990s with a vision and a modest investment of $4,000. Since then, Matty M. has cultivated a loyal following for its consistently flattering fits and exclusive fabrics, making fashion choices a breeze for customers. This year, the brand made a strategic move into the direct-to-consumer market and expanded its reach to specialty boutiques, marking an exciting period of growth.
Matty M. is deeply committed to crafting collections that are not only fashionable but also responsible. CEO Eleanor Sanchez Meyer shares, “Fashion doesn’t have to be bad for the planet. At Matty M., we take our responsibility seriously.” The brand’s commitment to conscious dressing is evident in its mindful material selection, efficient production practices, and transparent supply chain.
The brand’s new vision is reflected in a refreshed identity that embodies slow fashion principles, blending Matty M.’s modern sensibility with timeless essentials. The product line is carefully curated, offering versatile and creative solutions for evolving wardrobes, while maintaining the brand’s signature luxurious quality and trend-forward designs at accessible price points.
Beyond aesthetics, Matty M. is dedicated to implementing sustainable practices throughout its operations. The brand has achieved Global Recycling Standard (GRS) certification, ensuring that its entire supply chain – from material sourcing to manufacturing and delivery – meets the highest recycling standards.
The commitment to sustainability is woven into every aspect of the brand, from the materials used to the packaging. Matty M. embraces eco-friendly materials such as Ecovero™, recycled polyester and nylons, modal, and water-based dyes. Even the hang tags and garment labels are Forest Stewardship Council-certified and recyclable, and the twine used is made from recycled materials.
To further reduce its environmental footprint, Matty M. has transitioned away from single-use plastics, opting for 100% recycled and recyclable packaging, including shipping boxes, poly bags, and packing tape. Looking ahead, the brand plans to launch a 100% compostable poly bag in 2025, further minimizing its environmental impact.
Matty M. collaborates primarily with advanced factories and vendors that are also GRS certified, sharing the brand’s dedication to environmental responsibility and employee well-being. In 2020, the brand further demonstrated its commitment to sustainability by renovating its headquarters to align with its earth-friendly goals. This included implementing a closed water recycling system and using sugar cane-based paper for printing office materials.
“We’re proud to be doing our part, aligning the looks and quality of Matty M. fashion with our values, and transforming the company for the better, connecting with women beyond the clothing,” says Sanchez Meyer. By taking these steps towards sustainability, Matty M. is poised to remain a leader in women’s ready-to-wear fashion, offering stylish and responsible choices for years to come.
For more information about Matty M., visit www.shopmattym.com and follow @mattym.
