Max Mara, the iconic Italian fashion house celebrated for its timeless jackets and elegant coats, is hosting an immersive exhibition in Tokyo titled “Max Mara Jacket Circle – A Celebration of Remarkable Women.” This captivating event, running from October 29th to November 4th at 6142 in Harajuku, invites visitors to delve into the world of Max Mara and its unwavering commitment to celebrating the extraordinary women who define its essence.
The “Max Mara Jacket Circle” promises an enriching experience, offering a glimpse into the brand’s rich history and its unwavering pursuit of excellence. Visitors can explore a library that showcases the brand’s roots, including the iconic factory in Reggio Emilia, Italy, known as Manifattura San Maurizio. This space will provide an intimate look into the craftsmanship and materials that form the core of Max Mara’s identity.
The exhibition also incorporates a digitally driven interactive space, allowing visitors to engage with the brand’s legacy in a modern and engaging way. Beyond the historical elements, the exhibition will also spotlight the craftsmanship and design that define Max Mara’s contemporary creations. The spotlight will shine on the brand’s signature “Olympia Jacket” and iconic coats, tracing their origins and highlighting the intricate details that make them so coveted.
For those who wish to embody the Max Mara spirit, the exhibition offers a special photo opportunity where visitors can capture themselves wearing the brand’s iconic pieces. Adding to the interactive experiences, a workshop titled “STYLE YOUR TEDDY” invites guests to unleash their creativity and create personalized teddy bears, adding a touch of whimsy and self-expression to the event.
As a fitting tribute to the elegance and sophistication of Max Mara, the exhibition will feature a Milan-inspired café, offering guests a respite with delectable coffee and a unique gift – a Max Mara original newspaper. This charming touch adds a delightful layer to the overall experience.
The opening reception on October 28th promises a dazzling affair, with renowned celebrities like non, Rola, and Shi Abe gracing the event. This exclusive gathering will showcase the stylish elegance of Max Mara’s jackets and coats, as worn by these notable personalities.
“Max Mara Jacket Circle – A Celebration of Remarkable Women” is a testament to the brand’s commitment to both tradition and innovation. It’s an event that celebrates the power of fashion to empower, inspire, and connect with the modern woman, inviting everyone to experience the world of Max Mara firsthand.
