Meghan Markle’s latest business venture, American Riviera Orchard, has made waves with the launch of its first product: a luxurious jar of strawberry jam. The lifestyle brand, which is set to expand into a range of home, health, and food products, has already sent samples to 50 influencers and friends for review.
Industry experts believe that the brand has the potential to rake in millions of dollars in its first year, with comparisons to celebrity products such as LeBron James’ and Julianne Moore’s honey, which sold for up to $250.
PR guru Mayah Riaz told The Mirror: “It has already been reported a single jam jar could cost three figures. I believe that is entirely likely from what we have seen so far. This is not rare for a celebrity brand.
“Therefore, my estimation is that American Riveria Orchard in under a year could make Meghan seven figures. It is entirely possible for the brand to make multi seven figures by the end of next year.”
On the types of food products expected to appear on supermarket shelves, Riaz believes honey could be debuted alongside a variety of jams.
She said: “I think we could see a range of limited edition jams, in a variety of flavours being launched.
“It is possible that Meghan that we may see Meghan bring out American Riviera Orchard honey – which would be limited edition.
“Essentially, from the clues we have of the brand so far, Meghan may launch a variety of cupboard favourites.
“Along with jams, honey, she may possibly even create sauces and pestos.
“Essentially items which are seen as luxury and would sit well in hampers. They would also be ideal items for gifting – if you can get your hands on them.”
It remains to be seen whether American Riviera Orchard will live up to the hype, but the initial buzz surrounding the brand suggests that Meghan Markle has another successful venture on her hands.
