Melbourne Convention Bureau Launches Sustainability-Focused Interactive eGuide
The Melbourne Convention Bureau (MCB) has launched a new interactive eGuide focused on sustainability, designed to assist event planners and delegates in organizing purpose-driven business events. This unique edition of the Melbourne eGuide showcases eco-friendly suppliers, products, and experiences across the city.
Julia Swanson, MCB’s Chief Executive, described this version of the eGuide as a pivotal tool to stimulate sustainable event planning. The trend among event planners to adopt sustainable practices is growing, and MCB is committed to advancing sustainability within the business events sector. They anticipate that this fourth edition of the eGuide will encourage planners to consider sustainability as a key element in their event designs.
Melbourne has been recognized internationally for its sustainability efforts, being named the top sustainable city in Australia for business events by the Global Destination Sustainability Index. The eGuide demonstrates why Melbourne deserves this prestigious recognition, by featuring various sustainable initiatives throughout the city. The eGuide includes details about carbon-neutral certified suppliers, restaurants that promote a circular food economy with responsibly sourced ingredients, and eco-friendly hotels constructed from reclaimed and recycled materials. It offers a comprehensive look at Melbourne’s dedication to sustainable business events.
The eGuide also offers ideas on how to incorporate environmental conservation into conference and incentive programs and enhance team-building activities by connecting them with local culture and environmental conservation efforts. Event planners, both local and international, will discover Melbourne’s capacity to host conferences at venues like the Melbourne Convention and Exhibition Centre, which boasts a 6-star Green Star environmental rating. They can also learn about organizations such as Phillip Island Nature Park and Melbourne Zoo, where groups can engage in conservation efforts.
MCB emphasizes the importance of sustainability, aiming to host events that positively impact Melbourne’s social, environmental, and economic facets, thereby enhancing its reputation as a safe, sustainable, and innovative global destination. “At MCB, we encourage event organisers to integrate concepts that focus on broader social and economic outcomes when hosting events in Melbourne,” Ms Swanson added.
The latest Melbourne eGuide, along with the MCB Recommended Supplier Directory, is available for free. It serves as a valuable resource for business event planners looking to create impactful events that drive social change.
