Meta Platforms, the company that owns Facebook and Instagram, is considering a significant partnership in the virtual reality realm. The tech giant is in talks with Reliance Jio, a prominent Indian telecommunications company, about licensing its Horizon virtual reality program. This move aligns with Meta’s strategy to broaden the reach of its Horizon OS and attract a wider user base.
According to an article by Inc42, Meta is actively seeking collaborations with businesses to expand the adoption of Horizon. Reliance Jio, known for its keen interest in augmented and virtual reality technologies, plans to integrate Horizon into its upcoming VR device. This collaboration signifies the growing importance of AR/VR technology in the Indian market.
Reliance Jio’s foray into the AR/VR landscape is not new. The company has been actively exploring the potential of these immersive technologies. In 2023, Reliance Jio unveiled its JioDive VR headset, offering consumers an immersive experience, particularly for watching cricket events in a 360-degree stadium-like environment. This headset, priced at Rs 1,299, is compatible with both iPhones and Android smartphones. To fully immerse in the virtual reality experience, users need the JioImmerse app.
Facebook, now Meta Platforms, was one of the early pioneers in the AR/VR market. In 2024, the company made a significant acquisition by purchasing Oculus, a leading VR devices maker, for a staggering $2 billion. This acquisition showcased Meta’s commitment to shaping the future of virtual reality.
The potential partnership between Meta and Reliance Jio holds significant implications for the AR/VR market. It could lead to a wider adoption of VR technology in India, further fueling innovation and development in this burgeoning sector. Both companies stand to benefit from this collaboration, expanding their reach and solidifying their positions as leaders in the immersive technology space.
