In a strategic move to reshape the virtual reality (VR) hardware market, Meta is extending the reach of its Meta Horizon operating system beyond its own devices. The company has announced partnerships with external hardware manufacturers, including Lenovo, Microsoft, and Asus, to introduce VR headsets that will leverage the Meta Horizon platform.
This strategy mirrors the successful Android vs. iOS dynamic in the smartphone industry. By offering its operating system to hardware partners, Meta aims to create a diverse range of VR devices at varying price points. This approach contrasts with Apple’s closed-ecosystem approach, where the company tightly controls both hardware and software.
Meta CEO Mark Zuckerberg emphasized the importance of an open model, comparing it to the success of Android in the mobile space. He expressed concerns over Apple’s potential to stifle innovation and limit consumer choices in the VR realm. The decision to open up Meta Horizon aligns with the company’s substantial investments in VR technology through its Reality Labs division.
Zuckerberg further called upon Google to bring its Google Play app store to Horizon-based headsets. Additionally, he indicated that Meta would welcome the integration of Steam and Microsoft’s Xbox Cloud Gaming into its operating system. By embracing a common platform, Meta aims to ease the porting of apps from phones to VR devices.
Meta’s strategic move to open-source its operating system is expected to bring forth innovative hardware designs tailored to specific market segments, such as gaming or productivity. Zuckerberg envisions devices with pre-integrated features, such as Xbox controllers, to enhance the user experience.
While the company did not disclose the business arrangements or monetization strategy for the software, it is worth noting that Google’s Android operating system is offered free of charge, with revenue generated through search engine referrals and advertising. It remains to be seen if Meta will adopt a similar approach or explore alternative business models.
The introduction of new VR headsets powered by Meta Horizon is anticipated to take a few years. In the meantime, Meta will continue to develop and refine its operating system, paving the way for a more competitive and diverse VR hardware landscape.
