## Metrc Expands Reach: Virginia Chooses Track-and-Trace Platform for Medical Cannabis Market
Metrc, a leading provider of cannabis regulatory technology systems, is expanding its footprint. The company announced on Thursday a new contract with the Commonwealth of Virginia, solidifying its role in supporting the burgeoning medical cannabis market.
This partnership marks a significant step forward for Virginia’s cannabis industry. Metrc’s state-of-the-art track-and-trace platform will be implemented to enhance transparency, combat illicit activity, and ensure patient safety. This comprehensive system allows for the secure and convenient tracking, storage, and retrieval of critical data points from operators statewide, providing regulators with real-time insights into the medical cannabis supply chain.
“As Virginia continues to strengthen its medical cannabis market, we are excited to support and enhance its program through our state-of-the-art track-and-trace platform,” stated Michael Johnson, CEO of Metrc. “Our team at Metrc looks forward to working alongside the Virginia Cannabis Control Authority and state licensees to ensure a regulatory framework where patients are guaranteed safe consumption and licensees are provided an environment to thrive.”
Metrc’s Track-and-Trace Platform: Ensuring Transparency and Safety
Metrc’s platform is designed to provide comprehensive visibility into the entire cannabis lifecycle, from cultivation to point of sale. By facilitating data collection and regulatory insight, the system fosters transparency and accountability within the medical cannabis market. This includes tracking key information like:
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Origin:
Where the cannabis was grown and by whom.*
Testing results:
Confirmation of the product’s potency and safety.*
Handling:
Information about how the cannabis has been processed and packaged.*
Chain-of-custody:
A detailed record of every step the cannabis takes throughout the supply chain.The Metrc system utilizes RFID tracking and a robust software-as-a-service (SaaS) platform to ensure the integrity of data. This information is readily accessible to state regulators, empowering them to make informed decisions and ensure compliance with regulations.
Enhanced Consumer Experience with Metrc Retail ID
Virginia licensees will also gain access to Metrc’s newly launched Retail ID functionality. This innovative feature allows businesses to generate compliant labels with QR codes for item-level identification. Patients can simply scan these codes using their smartphones to access essential product information, including:
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Lab results:
Detailed test data on potency and safety.*
Product origin:
Where the cannabis was cultivated.*
Additional details:
Information about the product’s manufacturing process and other relevant details.This feature enhances transparency and empowers consumers to make informed choices about the products they purchase, fostering trust and confidence in the market.
Metrc’s Commitment to Safe and Secure Cannabis Markets
Metrc holds exclusive government contracts in every region of the U.S., working collaboratively with diverse regulatory frameworks to achieve a common goal: ensuring safe and secure legal cannabis markets. The company is committed to providing a data solution that streamlines compliance, protects the public, and builds trust in the marketplace.
This latest contract with Virginia is a testament to Metrc’s commitment to innovation and its role in supporting the growth of the cannabis industry. The company’s track-and-trace platform is an essential tool for ensuring safety, transparency, and regulatory compliance, paving the way for a more robust and trusted medical cannabis market in Virginia and beyond.
