The Macao Government Tourism Office (MGTO) is preparing to launch the “Experience Macao Roadshow in Korea” on Thursday, May 30th, following their “Macao Tourism + MICE Product Updates Seminar & Travel Mart” on Wednesday, May 29th. This event aims to showcase Macao’s diverse offerings to Korean residents and travel industry professionals, with the goal of establishing connections and partnerships to attract more international visitors. After hosting a successful roadshow in Seoul last year, MGTO is returning to Gangnam District’s prestigious Shinsegae Department Store from May 30th to June 2nd for this year’s four-day event. The location is strategically chosen to attract affluent international tourists who are interested in exploring Macao, given its position in a busy area with high foot traffic.
Themed “My Favorite Macao,” the roadshow will feature various tourism elements and new attractions from Macao and nearby Hengqin. Participants include the Economic Development Bureau of the Guangdong-Macao In-Depth Cooperation Zone and six major resort enterprises. MGTO is partnering with KAKAO PAY for specially designed roadshow gifts featuring popular KAKAO FRIENDS characters, bringing innovation to its promotional efforts. Collaborations with major online travel agency GOOD CHOICE will provide interactive games and discounted tourism products, raising Macao’s profile in the Korean market.
The “Macao Tourism + MICE Product Updates Seminar & Travel Mart” will also be held on May 29th at the Four Seasons Hotel Seoul, aiming to strengthen Korea-Macao business collaborations in tourism and MICE. This event will facilitate the formation of new partnerships and joint exploration of market opportunities.
Recent statistics reveal a substantial increase in Korean visitors to Macao, with numbers approaching pre-pandemic levels, emphasizing Korea’s importance as a top international market for Macao. Restoring direct flights from Seoul and Busan has played a crucial role in this recovery. Since travel limitations were lifted, MGTO has stepped up its global marketing efforts, conducting a mix of online and offline campaigns, roadshows, travel fairs, and other promotional activities across Southeast and Northeast Asia, in line with its strategy for economic diversification and boosting international tourism.
