NBA legend and 23XI Racing co-owner Michael Jordan celebrated with driver Tyler Reddick in victory lane after Reddick’s win at the GEICO 500 at Talladega Superspeedway on Sunday.
Reddick found his way to victory lane after a last lap wreck involving race-leader Michael McDowell. McDowell went for the double block on Brad Keselowski as the two approached the checkered line but failed to clear him and catapulted up the track and into the outside wall. Reddick kept it full throttle, driving past Keselowski to steal the victory.
The win was the sixth of Reddick’s career and first this season for 23XI. Talladega was the first race Jordan witnessed a victory from a 23XI driver.
“As you know, this is the NBA playoffs right now. To me, this is like an NBA playoff game,” Jordan said after the race. “I am so ecstatic for the fans who support the sport itself. We’ve been working hard trying to get ourselves up to compete against all the top guys in this sport. But we’ve done a heck of a job just to be where qe are.
“For us to win a big race like this, it means so much to me for the effort that the team has done. I’m all in. I love it. It replaces a lot of the competitiveness that I had in basketball. This is even worse because I have no control. If I was playing basketball, I have total control, but I have no control. I live vicariously through the drivers and all the crew chiefs and everybody.”