Microsoft Corp. and The Coca-Cola Company have forged a strategic partnership to accelerate Coca-Cola’s technological transformation. This five-year agreement involves Coca-Cola’s adoption of Microsoft’s Cloud and AI platforms as its globally preferred cloud and AI infrastructure. The partnership will focus on fostering innovation, enhancing productivity, and adopting leading-edge technologies throughout Coca-Cola’s global operations. As part of this collaboration, Coca-Cola will leverage Microsoft’s Azure OpenAI Service to explore generative AI applications across various business functions, including marketing, manufacturing, and supply chain management. Additionally, they will experiment with Copilot for Microsoft 365 to improve workplace productivity.
Coca-Cola has already begun migrating its applications to Microsoft Azure, and its independent bottling partners are following suit. The company’s groundbreaking work in AI adoption has seen it harnessing generative AI for various initiatives. Coca-Cola is exploring the use of AI-powered digital assistants to enhance customer experiences, streamline operations, and foster innovation. This partnership will further accelerate Coca-Cola’s digital transformation by providing expanded access to Microsoft’s cloud and AI platforms, as well as solutions like Microsoft 365, Power BI, Dynamics 365, Defender, and Fabric. These tools aim to enhance efficiency, scalability, and innovation across the entire Coca-Cola system.
The Coca-Cola Company, with its vast global presence in over 200 countries and territories, is committed to refreshing the world and making a positive impact. Through its diverse portfolio of beverage brands, including Coca-Cola, Sprite, Fanta, Dasani, Smartwater, Vitaminwater, BODYARMOR, Powerade, Costa, Gold Peak, Ayataka, Minute Maid, Simply, innocent, fairlife, and AdeS, the company aims to meet the evolving needs of consumers worldwide. Coca-Cola’s ongoing efforts to reduce sugar content, introduce innovative products, and promote sustainability underscore its commitment to creating a positive impact on communities and the planet.
